Is the co-founder and China President of Brandigo, a branding and marketing agency with offices in Boston, China and the UK. Golden has worked in marketing in Asia for over 20 years, including time in China, Japan and Singapore. He has been based in Shanghai for the last 16 years.
Golden has worked with over 100 US, European and multinational companies to help them succeed in China, and is a recognized expert on brand localization and international marketing implementation. He has been called the “Branding King of Shanghai,” and speaks regularly about brand, marketing, localization, and digital marketing to business groups and companies. He is on the Managing Committee of the e3 International Agency Network.