- Why Fauna? What is the origin of the name?
Fauna is to do with being an inclusive company, having people who not only work in their professional field, but also have time to live. Fauna has become more an idea than a name, an idea of how to live and work.
- How do you become the King of the Jungle?
We are not interested in being the king of the jungle. We try to ensure that everything we do is interconnected, especially everything digital. We care about doing things well, having fun and creating a creative product that has been done with love and by people who think, question and are talented.
- What is that ingredient that makes Fauna unique?
For a couple of years now, this agency has focused on the pursuit of happiness through excellence. We are interested in having people who like what they do, with talent and who can have a good quality of life. Inspiration is found in life itself and to have inspiring jobs you have to let people live.
- Is it an advantage not being a giant agency? Why?
But of course. We care a lot about the editorial line and we are committed to non-sexist communication, we always work ethically and with equality. We avoid bad practices. Having that independence and editorial line in a small agency is much more feasible since we do not owe favors to anyone, therefore, the decisions we make are for us and there are no unquestionable directives that come from outside.
- The Chilean independent industry is growing by leaps and bounds, how do you stand out in a market where so many similar agencies dominate?
Being an agency that allows for a good quality of life, that works with excellence and that has good practices. We really focus on the human factor, we have a work system that has a more of a holistic approach. We believe that the virtuous circle has to do with taking on people and that they can then develop as a person and as a professional. An agency is a very important part of your life since you spend between 8 and 10 hours there every day, however, we always seek to allow time to live.
- For you, what is the position of Chile’s independent creativity in the region?
I think there are different levels of creativity and in general there are very good things. There are several people that have different lines of thought. On the other hand, there are big agencies that think with bigger budgets. There are also agencies that have talent, but lack resources and this ends up in poor execution. Although the digital world democratizes everything.
- To retain talent, how does Fauna motivate its team internally?
Letting them live. I have very good people in our team who come from very large agencies and there was a time when the way to attract talent was based on how, for many of these people, they arrived “burned out”. They came from working with infinite schedules and having vertical relationships where there was little contact with the bosses. In Fauna we offer the opposite, we work with excellence and offer all the support we can give to develop you in other areas. If what happens outside of the agency does not work then the agency will not work; That is the strategy we have here with the talent and with the whole team.