CONTENT
Jorge Muñoz
★ President
VP, Associate Creative Director
Area23 FCB
USA
Jorge is a Chilean Creative Director with a degree in communications. He has a background of more than fifteen years in the industry of advertising, being since 2016 a VP Associate Creative Director at Area 23 in New York, decision he made due to his constant search of new challenges. In Chile, he worked leading creative teams at Y&R, BBDO and Grey.
Through the years, he has received many awards and recognitions in important festivals such as Cannes Lions, LIA Awards, One Show, New York Festivals, el Sol, el Ojo de Iberoamérica, Wave and Achap. He was rewarded with the Grand Effie in Effie Awards 2014 and the Grand Prix in Achap during the years 2013, 2014, 2015 & 2016.
Ruth Falquina
Estado LatenteRuth is a high energy professional. Quirky and creative, she is obsessed by consumers and an expert in brand innovation & marketing with her finger constantly on the pulse of new developments.
In 2013 she co-founded Estado Latente, in Panama. Her consultancy´s firm is focused on helping brands, people and businesses reinvent or reshape their future and remain competitive using the digital environment as mindset . She & her team are currently working for LATAM, EMEA and USA clients , using innovation as a driver for change.
Inspiring speaker she collaborates with several universities in the fields of innovation & communication applied to a multitude of areas including education & marketing.
Experienced and with a proven ability for developing outstanding strategies whilst driving innovation across the digital environment , Ruth is leading the way in which digital ecosystem impacts on society, business and individuals.
Ruth Falquina
Agency Director
Estado Latente
PANAMA
Koldo Ugarte
CEO, Partner & Head of Strategy
Crowdland
España
Native digital, with more than 15 years of experience in digital and multinational agencies.In 2014 he knew his professional career asked him to do something of his own and that is why he founded Crowdland.
In Crowdland, along with his team, he strives to work with the technology to offer useful solutions to customers along with effective solutions for clients in order to build brands.
From the innovation and the creativity, he works to generate differentiating actions adapted to the consumer.
He strongly believe that the digital (marketing)??? Will be what integrates the other areas of communication and in the future all advertising formats will have a strong digital component.
In addition to his daily research on new trends, formats and possibilities, his training has always focused on deepening advertising aspects with a global vision of business: he has an International MBA in NY, a master in Marketing and Communication in Madrid, and a career in Advertising and Public Relations. His passion for sports, has encouraged him to graduate with an MBA in Sports Management.
He has been always interested in knowing the different ways of working in the world to generate global campaigns, adapted to an increasingly universal consumer. He has studied and worked in many cities of the world like: Madrid, London, New York, Sydney and Buenos Aires.
Jacobo Alvarez
Associate Director
Meteorito
Colombia
Advertising strategist, he advises multiple mass communication projects from his consulting firm Meteorito, especially in the area of Government, sustainable development and brand building.
Until recently, he held the position of Managing Director at one of France’s leading multinational advertising agencies, Publicis, in Colombia. With more than 15 years of experience, he has managed to occupy an important place in the Colombian advertising market, with important clients in its trajectory, such as Nestlé, Renault, Banco Falabella, Mambo, Parmalat, various political campaigns, Harinera del Valle and Colombina, among many others. Jacobo has been the winner of numerous national and international advertising awards, the most important of them being Agency of the year 2015 in Colombia and Gold and Grand Prix in the most relevant festivals in the world. He coordinates his work as a publicist with a prolific career as a musician with his Sultana project, and occasionally lectures at universities or marketing and advertising conferences.
Manuel Ríos
Founder & Punk Rocker
London
México
He has spent more than 12 years developing ideas for brands of all industries. He has worked in TV networks, as well as in the best CDMX and Monterrey agencies. His projects have been developed for practically all the regions of the American continent. Professor at some of the best Mexican universities.
He has had the opportunity to be speaker and panelist at national and international events. He has been jury and award winner at international advertising festivals. Passionate about the lyrics, soccer and music, he has collaborated with musical and soccer magazines. His love for the comedy, has led him to be also a stand up comedian and comedy writer.