Auxi Barea was a community manager when this definition did not yet exist. She has more than 14 years of experience in different areas of digital creativity and communication. For the last 10 years she has become an expert in strategy and creativity in social networks within advertising agencies, highlighting her time at J. Walter Thompson Madrid. She is currently Creative Director of Social Media and Branded Content at the independent agency La Despensa. She has developed strategies and directed content campaigns for brands such as MINI, Corona, Budweiser, Beefeater, Schweppes, Doctors of the World or Burger King. Her work has been awarded by different festivals such as El Sol, Inspirational or Club de Creativos of Spain. She is also content director of the platform Más Mujeres Creativas, which works for the visibility of female talent in Spain and is a professor of the Master of Advertising at the Complutense University of Madrid.
LUIS GONZALEZ – AVIÓN DE PAPEL
Lucho is a Publicist, Bachelor in Comunication, postgraduate in Marketing and strategy. With 15 years of experience in the advertising industry both in Chile and Argentina, he is the founder and Creative Director of Avión de Papel and member of the Board of Directors of ACAP (Association of advertising Agencies of Córdoba).
Lucho has also been a member of the jury in national and international prestigious advertising festivals: New York Festivals Advertising Awards, The Lisbon International Advertising Festival, El Ojo de Iberoamérica, Premios CLAP, FePI Festival, Premios Jerry Goldenberg, Premios Obrar – Consejo Publicitario Argentino, Lápiz de Oro y Lápiz de Platino.
As Creative Director of Avión de Papel, Lucho has lead his independent agency to win awards, such as “Agency of the year” by Infonegocios twice and Top iberoamericano FICE once, and also numerous awards in advertising festivals: New York Festivals Bowery Awards, WINA (World Independent Advertising Awards), FICE (Iberoamerican Festival of Creativity and Strategy), CLAP (Internationals Awards of Design) EIKON (Awards for Excellence in Institutional Communication) FEPI (International Festival of Independent Advertising).
He has conceived iconic campaigns that have been exposed multiple times in media, even during COVID-19 in a specific gallery that highlights creativity of the industry during this context, the “Creative Gallery” at Advertising Week JAPAC at New York.
Senior Copywriter at Zubi
Roberto López is a Spaniard Senior Copywriter currently working at Zubi, Miami. He has +12 years of professional experience in the European, Latino and Hispanic market in the US. Some of the agencies where he has worked at are Contrapunto BBDO Madrid, DDB Madrid, JWT Madrid, McCann Lima, and The Vidal Partnership NY.
During his career path, he has won more than 90 awards in the most important advertising festivals around the world such as Cannes Lions, D&AD, One Show, New York Festival, London International Awards, Webby Awards, El Sol, El Ojo de Iberoamerica, FIAP, as well as in local creative circles. Their work has also been published by Lürzer’s Archive, One Show, Spanish Creative Club and McGraw-Hill editorial.
Creative director with more than 15 years of experience. I’ve worked in the best network agencies in the country: GREY, TERÁN TBWA, BBDO and Wunderman. Managing accounts like: FIFCO, Saba, Pfizer, Gillette Venus, Whiskas, Pepsi, Fanta, Doritos, Aspirin, Cafiaspirina, Alka Seltzer, Afrin, Ford, Land Rover, Adidas, Absolut, Bonafond, among others, and local brands like: Devlyn, Office Depot, GNP, Profuturo, Soriana, El banco de México and plenty others. I also worked at Archer Troy; an independent agency, named as the fifth most creative agency in the country by the Creative Circle of Mexico and El Ojo de Iberoamérica 2020. Managing accounts like: Vips, Scribe, Peta, Amazon, Skiny, Sisley, one of the most important makeup and skin care brands in France, Glenmorangie Whiskey, and plenty others.
I currently work at Grey Mexico, managing Central American accounts like: FIFCO, national accounts like: Office Depot and Herdez.
I consider myself a very complete creative with great aptitudes to create strategic plans, lead successful campaign launches, promotions and develop both ATL, BTL and Digital campaigns. I love advertising, dealing with clients, traveling, reading, listening to music and learning every day about everything and everyone around me.
Creative Director Isobar México
Creative and Art Director with more than 11 years of experience in advertising. Graduated as a designer from Instituto Nacional de Bellas Artes with a specialty in Creativity and Advertising Strategy.
Angélica has the firm conviction of using advertising as an agent of social change, not only with the brands she works with and their consumers; but also with the people with whom she collaborates every day, she has always sought the welfare of her people, but most of all, promote and empower the women with whom she surrounds herself.
During her career she has worked in some of the most prestigious agencies in Mexico such as Ogilvy, Saatchi & Saatchi, Olabuenaga Chemistry, for some of the brands most loved by Mexicans, such as: Coca Cola, Tecate, Emperador, Uber Eats y P&G; además de Liverpool, The Kraken Rum, Pepsico, Mabe, American Express, Sigma Alimentos, BMW, Nestlé.
Her work has been awarded in national and international festivals such as: Cannes Lions, FIAP, El Sol de San Sebástian, Clio Awards, Círculo de Oro, IAB México, El Ojo de Iberoamérica and EFFIE México.
Softball player, marathon runner and vegetarian food lover.
Wunderman Thompson Finland
Alfonso is an international creative with a mixed bag of experience collected across the globe. He worked, among others, in Del Campo Saatchi & Saatchi in Madrid, MullenLowe MENA in Dubai, or hasan&partners in Helsinki. Currently, he’s Creative Lead at Wunderman Thompson Finland.
Over the years his work was featured in leading trade press and awarded at Cannes, Epica, Eurobest, Dubai Lynx, The Loeries, Caples, etc.
I’m an award-winning Ecuadorian Creative Director, currently working at Paper, Ecuador. My work has been recognized by Ojo de Iberoamerica, Wina festival, Effie, Condor de Oro and Guinness World Records. I’ve been chosen as one of the 15 most promising creative leaders for Cannes Lions ‘See It Be It’ program in 2020-21.
I’ve worked for: Pepsi, Gatorade, Amstel, Biela, Rio Store, Librería Española, amongst others.
And, since assuming my position as Creative Director, I’ve contributed to gender equality through different campaigns. Most recently, I co-founded the initiative “Círculo de Creativas Ecuador”, working towards inspiring and empowering the next generation of female creatives in the country.
Chief Creative Officer y socia fundadora de Apple Tree.
Nacida en San Francisco, California, Olivia trabajó en marketing y producción en EEUU antes de venir a Europa donde estuvo en la consultora estratégica Cluster Consulting como directora de marketing y branding para EULA. En 2007 fundó APPLE TREE junto a otras dos socias, donde como Chief Creative y New Thinking Officer desde las oficinas de Londres, Barcelona y Madrid, ha trabajado en varios sectores para clientes como Audi, BMW, FCBarcelona, Lavazza, LEGO, MCFC, Nike, Novartis o Puma, desarrollando conceptos de todo tipo que han sido galardonados en diferentes festivales. Asimismo, Olivia contribuye puntualmente como profesora invitada en el EU Business School y ESADE y como jurado en diferentes certámenes a nivel nacional e internacional.
I own a Digital Agency in Swakopmund, Namibia and create Virtual content for my clients. I am also passionate about the Tourism Industry, as I am a qualified Hotelier, but have been operating my own company int he Digital Space for the past 6 years and loving it.
One of my big passions is 360° or Virtual Imaging, and it is also one of the Services I offer to my clients. I am also involved in the Marketing of Swakopmund as a Destination, as I live here and it is an amazing place.
I firmly believe that Networking is one of our core marketing strategies as an individual but also for your business. I love building my Network and every opportunity I get to do this I take it up with passion.
I also love my country, Namibia and every chance I get to promote it I do that. We are privileged to live in the most amazing country and should be proud of that as well as cherish it every day.
June Syowia is the CEO of Beiless Group, a company that provides creative digital advertising and technology solutions for businesses in the African region. In the last 5 years, June and her team have delivered hundreds of impeccable brand strategies and digital campaigns for entities ranging from SMEs to multinationals.
She’s been selected as a Forbes 30 under 30 honoree and Forbes most promising entrepreneurs in Africa 2018. She has also received global recognition including CEO Global regional and country SME winner 2018 and the Global Student Entrepreneur Award in 2017. She previously co-founded a social enterprise that led to her being named as a Top 40 Under 40 woman by Business Daily Africa in 2015.
June strongly believes that the future of Africa’s growth is highly pegged on evolutionary ideas that disrupt the minds of people.
Celio Ashcar Jr
Celio Ashcar Junior is an influential talent of the Brazilian communication segment. He is currently a partner at AktuellMix (a merger between Mix Brand Experience and Aktuell), a leading communication agency in Brazil.
In 2020, he created the Fala Celio! Talk Show on Youtube that weekly interview guests from different segments about communication, culture and marketing. In the first season it had more than 200.000 views
He held the position of Chairman of Ampro ( Association of Promotional Marketing) elected from 2016 until 2019. Currently he is part of Council.
He is graduated in Business Management at Mackenzie University with extension in Advertising and Marketing at ESPM. Celio started his career in Promotional Marketing in 1994 encouraging the concept of Brand Experience in all projects. He has worked at Globo TV as Coordinator of events and promotion for three years.
He has received several professional awards, such as “The Marketing Professional of the Year – Columnists Award Brazil” (2008), “Agency of the Year – Columnists Award São Paulo (2008)”, “Agency of the Year – Columnists Award Brazil (2009)”, nominated “ The Best Communication Professional in ABP Award “(2013 and 2016), “Agency of the Year in Globes Awards (2014)”, nominated “ The Best Marketing Agency in Caboré Award ( Meio & Mensagem 2014)”, “10 most important Communications Executive of the Decade by Promoview”, “Personality of the Year Grand Prix at the Caio Awards 2019” , “Entrepreneur of the Year at the Live Awards 2020”
Recently, he has been elected for “The Hall of Fame of the Brazilian marketing” by Abramark ( Brazilian Association of Marketing).
Celio has been a judge in several awards in Brazil like Globes, Columnists, Abrasce and others. In 2016, he was President of the Jury in the Columnists Promo Award.
UN FELIZ Y AFORTUNADO TURISTA DE LA VIDA
Padre de 2 aliens.
Master en Marketing y publicidad. Master en Innovación y planificación estratégica. Maestría en dirección de Cine.
Ha trabajado en varios países de Latinoamérica , tanto del lado del cliente ( PepsiCo, Nabisco) como en agencias de publicidad. Maruri Grey, Thompson, McCann, BBDO, Agulla&Baccetti, Carlos&Darío, Del Campo Saatchi&Saatchi, Leo Burnet y Publicis WW.
Tiene a su haber más de 350 premios en creatividad y Marketing, entre Cannes, Clio, NY Festival, One Show, Ojo de Iberoamérica, El Sol, Webby, Fiap, Antigua, Caribe, Volcán, Effie, Mydas, etc.
Guionista, editor, fotógrafo, chef aficionado.
to the entrepreneurial space, with the objective to grow the entrepreneurial ecosystem and support the development of informal small business with a specific focus on impact and social enterprises. She has worked on projects that focus on uplifting entrepreneurs from impoverished communities in South Africa and develop support systems and products for social and impact entrepreneurs. Nicci has consulted to scaling businesses around strategy implementation and using business analytics to drive effective operations. Nicci has spoken at international events about the South African entrepreneurial landscape and growing business in complex situations.
Nicci has worked with several international bodies, such as Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) and MasterCard Foundation. She holds two diplomas in marketing and public relations.
She is a graduate of the Goldman Sachs 10 000 Women programme for female entrepreneurs and is a regular speaker at local and international events.
David Espluga (1968) is the founder and Creative Director of espluga+associates. He has a degree in Industrial Psychology from the University of Barcelona and a degree in Graphic Design from The Llotja Advanced School of Art and Design (Barcelona).
He held positions at Associate Designers, Bassat Ogilvy & Mather, Wieden+Kennedy and Leagas Delaney (London) before founding his own company in 1993: espluga+associates.
Since 1992, espluga+associates has been awarded 106 national and international awards in different areas of Branding and Communications. David Espluga has also participated as a judge for a number of awards and his company has had more than 400 of its projects included in publications that are specific to the sector.
espluga+associates is specialised in comprehensive branding projects, including strategy, naming, visual identity, 360º digital marketing and communication.
Currently, David Espluga is also a professor for the Master’s in Information Design from the Istituto Europeo de Design (IED), the Master’s in Packaging Design at the Elisava Barcelona School of Design and Engineering and for the postgraduate course “Designing hotels for the 21st century” at the Official Association of Architects of Catalonia (COAC).
Founder @Uniomedia Communications, an international award-winning agency in Central and South-Eastern Europe
Chief Strategy Officer @Rothman & Roman Group
After a decade on the client side in a multinational environment, Zsofia founded Uniomedia with her partner 13 years ago. Uniomedia now has offices in Budapest, Brussels, London and Ljubljana and proudly serves the biggest multinational clients in 16 countries in Central and South-Eastern Europe such as Airbus, Danone, Heineken, Mastercard, Microsoft, Sanofi and many others.
Uniomedia has received many of the highest international and local accolades: among others, the agency is a 5-time European Excellence award winner, has several IPRA and SABRE awards and shortlists, and has won dozens of Effies, including a Platinum Effie. Locally, Uniomedia has been recognized as Agency of the Year 7 times – every year since 2014.
In her professional work, Zsofia enjoys the enormous possibilities that today’s digital world offers, and believes in building on state-of-the-art data analysis in her purpose-driven creative work.
Placing that sentiment top of mind, and capitalizing on the strengths of Uniomedia, Zsofia and her team have recently launched Rothman & Roman, a global strategic communications agency offering data-driven creative communication support for overseas clients.
Specialist in Advertising Image (PUCRS), focused on creative content and innovative projects, Karine leads the creative processes with a design thinking approach across channels, including the creation of tech products, systems, social media, and interactive experiences (XRs) through a strategic data-driven, and user experience point of view. An enthusiast of the agile approach to solving user’s/consumer’s problems, some of her main focuses of study are consumer behavioral science, new tech, data analytics, CX/UX, and the IoT. Working in a fast-paced environment over her 17 years career, she had the opportunity to collaborate with some global brands like Nestlé, Galderma, BAT, HSBC, Volvo, EY, Bose, Dyson, Coca-Cola, Pfizer, Unilever, Apple and Instagram. Winning recently 6 of the major awards in advertising with PetCommerce, an e-commerce experience designed in partnership with Ogilvy where dogs could buy with the help of an AI. (Cannes Festival, London International Awards, Wave, Wired, El Ojo and Effie Awards)
★ Jury WinAtalent / Young talents
GABRIEL BERGELUND WERNER
Simplicity and creativity drive my days with motivation. I like to pitch ideas that are often indefinable but are specifically designed to contribute to modern society and culture. Solutions that give people something to talk about. This passion is born from the premise that a really good idea can have the power to change the world.
I’ve led the creative direction of more than 50 brands in my career. From hotels, education, restaurants, airlines and alcoholic drinks to cinemas and laboratories. I’ve also been featured in Lürzer’s Archive, Ads Of The World and local media.
Salsa (Lima) – Chief Creative Officer (Jan 2017 – Present)
Mirza Minds (Chicago) – Senior Copywriter (Jan 2017 – Apr 2017)
Dolphink (Lima) – Creative Director (Jan 2014 – Dec 2016)
Half Junkie (Lima) – Copywriter (Jan 2013 – Dec 2014)
24/7 (Lima) – Community Manager (Apr 2014 – Jun 2014)
Black Sheep (Lima) – Community Manager (May 2013 – Feb 2014)
WINA Festival – 1 Silver, 2 Bronze, 3 Mentions of Honor
LatamDigital – 1st Place, 3rd Place, 3rd Place, 5th Place
FePI – 1 Bronze
WhiteSquare – Shortlist
ABInBev, Santander, Le Cordon Bleu University, United Nations, Tekno, La Positiva, Plus Ultra Airlines, Peruvian Cancer Foundation, La Calera, Diageo, Hendrick’s Gin, José Cuervo, Jack Daniel’s, Tanqueray, Pentel Arts, Oakberry, among other brands.
Ads of the World
Best Ads on Tv
★ Jury WinAtalent / Young talents
I started my career at Leo Burnett as a copywriter with the certainty that creativity could really change human’s behavior. More than 12 years later I still believe faithfully in this.
I have worked in the largest advertising agencies in Costa Rica such as: Leo Burnett, Jotabequ / GREY, Publimark MullenLowe where I have shared with multidisciplinary and very talented teams where I have learned a lot from each of them.
As creative director I have been in charge of brands such as: PMI (Philip Morris International), BAT (British American Tobacco), Coca Cola, kölbi, Hyundai, LifeMiles, Banco Popular, Musi Convenience Stores, Isuzu, INEC, TSE, Pozuelo, Universidad lnternacional de las Américas.
It is an honor for me to be part of this jury and to share my point of view about effective advertising… Advertising that has a meaning beyond communication.
Dani Is a multidisciplinary creative director, film director and entrepreneur, with 10+ years of experience passionate about life, loving, laughing and experiencing art in any of its expressions, a 33-year-old publicist, who has managed to work with major brands such as Coca-Cola, Renault, Discovery Channel, Directv, Sodimac HomeCenter, Alpina, Alqueria, Juan Valdez Café, Claro, amongst others; He won a international awards with his creativity, and created his own content production company that was among the top 10 independent agencies in his country. (although his mother still does not know well what he does).