JURIES WINA 2021
GONZALO WYNTER
★ Jury
Uruguayan, 26 years old. BA in Communication with a specialization in Advertising from ORT University and Emerging Media from the University of San Diego (California). Experience in: advertising, branding, marketing strategy, influencer marketing, storytelling. Partner of Spotlike, marketplace and data-driven influencer marketing agency leader in Latinamerica, where he led operations for 3 years. Led the team that developed large-scale regional marketing campaigns for Mercado Libre, Adidas, Pepsi, PedidosYa, Buenos Aires City Government, Uber, Santander, Jeep, Mr. Jeff, and others. Today he works as Head of Business Development at Nerv (prev. Alan, acquired by Delivery Hero), specialists in automated customer service. Speaker at Universities and marketing academies. Communication consultant for startups and social organizations.
Name
★ Jury
Maria Milusheva is an award winning creative with over 60 industry awards and 15+ years in the advertising industry.
Since Maria joined Noble Graphics in 2010, the agency has been named Most Creative Agency in Bulgaria twice, and Most Effective Agency of the Year three times, getting to top 20 of the best performing advertising agencies in Europe, based on marketing effectiveness and results.
Maria Milusheva was recognized as one of the top 15 creative women globally according to Cannes Lions and See It Be It. Inspired by this great honor, she started See It Be It Bulgaria and brought to life 13 local female-empowerment events with a total of 71 lecturers from around the world.
As a passionate change-agent and a vocal voice for using advertising as an instrument for social and cultural progress, she’s been featured as a speaker at events like Golden Drum, Ad Black Sea Festival and TEDx.
FRAN LÓPEZ
★ Jury
Fran López has been Creative Director of TBWA, Publicis Casadevall Pedreño & PRG, JWT, Tiempo BBDO and DC&L. He is in love with advertising and for the last years he has co-directed his own agency: C L V.
He has worked for a multitude of national and international clients: Adidas, Playstation, Movistar, Vodafone, Bankia, McDonald’s, Grupo Pascual, Iberia, Renault, El Corte Inglés, Santalucía, DiverXO, Unilever, Diamond Films, Maxxium, Diageo, ONCE, Gobierno de España, Santander, El Corte Inglés Seguros, Manos Unidas.
In 2002 he was chosen Young Creative of Cannes representing Spain and one of the creative to follow according to Rolling Stone’s magazine.
During these years he has won more than 100 awards at almost all the festivals in the world: Cannes, D&AD, One Show, Clio and he has been jury in many of them.
Name
★ Jury
Name
★ Jury
Soledad Cibils
Soledad has more than 10 years’ experience in graphic design, developing creative solutions for clients in various industries and countries. Her creative talent perfectly matches with her experience leading marketing teams at companies such as Bosch&Cia, Groupon y Punta del Este Operadora. Her Mac isn’t her only love, she also spends time with her kids: Juani and Simón.
Patricia Apoj
Patricia has a BSc. in advertising and a Master in Business Management at the Universitat Autonoma de Barcelona. She has more than 10 years’ experience in marketing, and there’s no digital challenge that she’s not up to. She managed marketing and communications departments in companies such as Groupon, Life Cinemas and Montecable. She’s passionate about traveling and nowadays shares her time between Montevideo and San Francisco.
LUIS GATTI
★ Jury
Currently working at BBDO & Miami Ad School.
A graduate in Advertising and post-graduate in digital design, he began his career as art director in 2007 in Rio de Janeiro, Brazil. In these 13 years of experience he worked in the European, Middle Eastern and South American markets and he has achieved recognition in the main advertising festivals, Including Cannes Lions, D&AD, Clio, LIA Awards, Oneshow and ADC Global.
He has also served as a jury member in many festivals including NY Festivals, Lisbon Awards, Cannes YL Competition, D&AD New Blood, Mobius Awards, Golden Awards Montreux, Ad Stars among others besides to being creative, he is also teacher & coordinator at Miami ad School (LATAM) and father of a crazy baby called Erik.
SIMON HAKIM
★ Jury
Simon Hakim / CEO
Simon Hakim is the CEO and Co-Founder of Hunter a creative branding agency, head quartered in Melbourne. He loves brands, strategy, positioning, marketing, technology, collaboration, business models and category disruption. In an interview Simon was described as «not your typical person, so it follows that his advice isn’t typical either. He doesn’t pull punches. If you’re looking to start a business he’s brutally honest about what to expect.» Outside of work he enjoys cycling, walking the dogs with his wife and drinking the best coffee Melbourne has to offer.
CARLOS BLAS
★ Jury
Carlos B. Muñoz Garay.
Partner and creative director.
He took his first steps as a copy at the beginning of 2002 at the BSM creative agency in Valencia (Spain). Following the merger of BSM and AGR, he became part of the creative team at the Agr Machine agency. After a couple of years he created the agency Èxit-Up as a partner and creative director. He has worked for brands such as Grefusa, Mercadona, PSOE, Seguros Reale, Gobierno de Canarias, Caixa Popular, Bancaja, Plátano de Canarias, Amnesty International, Caixa Popular, El Ventero or Grupo IVI among many others. He has also won some awards at festivals such as CdeC, Laus, Wina, FePI, Agripina, La Lluna, ADCV or Alce, among others. He is a professor of “Digital Advertising” at the Brother Valencia international school of creativity.
ANGEL ISKREV
★ Jury
Angel Iskrev is the creative director at proof. (an independent creative agency based in Sofia, Bulgaria). He has more than eight years of experience in advertising, some of which he spends as a creative director at DDB Sofia. His professionalism has been recognized internationally by New Stars Ad Competition, where he takes 9th place in 2017. His work for brands such as Telenor Hungary&Bulgaria, Carlsberg Bulgaria, TELUS International Europe , McDonalds, Somersby and many more, has received more than 120 awards at national and international festivals.
His new-formed agency proof. won digital agency of the year at IAB MiXX Awards 2018 and 2020. This year the agency won Gold at IAB MiXX Europe thus becoming the first Bulgarian agency to achieve this milestone. proof.’s work was recognised at ad festivals such as White Square and Ad Stars.
Angel has been chairman of the creative jury at IAB MiXX Bulgaria for 2017, 2018 and 2020, jury member at IAB MiXX Europe 2020 and many national festivals. Angel is IAB Bulgaria board member and visiting lecturer at New Bulgarian University and in his spare time he is а sports commentator at Eurosport — having 5 Olympic Games behind his commentating back.
Name
★ Jury
Lior Eldan
COO & Co-Founder
MOBURST
New York | Tel Aviv | San Francisco
Lior is on a mission to turn online mobile marketing into a science, leveraging his serial entrepreneurial skills and intense background as a Marketing Engineer.
Lior is the COO & Co-Founder of Moburst, an award winning, global mobile success company that helps companies grow their mobile business. Lior specializes in ASO (App Store Optimization) and Mobile media, and has an immense experience in these fields. He often interview and writes on mobile marketing as a guest author on leading publications such as TNW, Venturebeat and Mobile Marketing Magazine.
Prior to Moburst, Lior served as the Online Marketing Director at an international leader in the online reputation management industry, responsible for online media and growth. He has also held various Marketing related roles, specializing in search results & rankings and building the online reputation for key business leaders and companies.
Lior holds a Bachelor of Science degree in Industrial Engineering from Tel Aviv University.
ERICK APUY
★ Jury
Erick Apuy, CEO de Interaction y fundador.
Erick es el Fundador de Interaction, Agencia Independiente con más de 60 colaboradores y 10 años de experiencia en Publicidad, bajo su liderazgo la Agencia ha logrado posicionarse como la segunda agencia independiente más efectiva del mundo durante el 2019 y se ha mantenido por 4 años en el top 3 de agencias independientes de Latinoamérica.
Apuy ha figurado en la creatividad y las estrategias de las campañas más efectivas y premiadas de Centroamérica de los últimos años; su trayectoria abarca marcas regionales y locales y las marcas de su agencia han sido galardonadas internacionalmente con más de 120 premios de la industria publicitaria incluidos 25 premios Effie tanto locales como Latinoamericanos y Globales.
Antes del mundo publicitario Apuy fue asociado en Ernst & Young y es Licenciado en Contaduría Pública y Bachiller en Administración de Empresas de la Universidad de Costa Rica.
GIANFRANCO FIGALLO
★ Jury
Gianfranco Figallo
Senior Creative Manager Furia SA
“Te invito a contar historias y no a vender ideas”
Profesional en Ciencias de la Comunicación (IPP-Perú), Digital y Trade Marketing Specialist (Universidad Finisterrae – Chile).
Actual General Creative Manager en la agencia Furia con más de 20 años de experiencia en el Perú y en el Extranjero, creando y liderando equipos de Marketing y Publicidad 360°
Para marcas como:
- HP Computo, comercial y consumo.
- HP Impresión, comercial y consumo.
- HP Gaming
- Toners y Tintas HP
- Red Hat
- Toyota
- Natura
- Coca Cola
- Amazon
- Huawei
- Adidas
- Transbank, etc.
Cada cliente es una historia por eso junto a su equipo se preocupa de que el relato de las historias que cuenta Furia logre conectar y ser empático con las personas.
Lo que lo ha llevado a perfeccionar su carrera en Storytelling y Briefing Creativo.
Especializaciones que junto a su trayectoria lo ayudan a crear relatos cercanos al corazón para conectar con la audiencia, persuadir, humanizar y acercar a las marca a través de historias sensibles y empáticas quede en la memoria.
EXPERIENCIA
Agencia FURIA (Chile 2016 /hasta la actualidad)
Senior Creative Manager.
Creación y organización de equipos para
Unidades de Clientes Cautivos y Nuevos
Negocios de la empresa.
Agencia La Feria (Chile / 2014-2016)
General Creative Manager.
Planning On y Off Line para Chile y Perú.
Agencia Perfil BTL (Chile / 2004-2014)
Senior Creative Manager
Top 1 del Festival Iberoamericano de Eventos.
B-Line (Chile / 2004)
Creative Manager Salón del Automóvil.
360 BTL (Perú / 2002 – 2004)
Creative Manager para Unilever.
Bates (Perú / 2002)
Creative para Gildemeister.
DDB (Perú / 2000 – 2002)
Copywriter para Alicorp.
Euro RSCG (Perú / 1999 – 2000)
Copywriter para Alicorp.
Lowe (Perú / 1999)
Practicing.
Reconocimientos
- Plata y bronce Pro Awards 2020.
- Plata y 2 bronces en WINA 2020.
- Finalista Effie Awards Chile 2019.
- Director Creativo del Año para Iberoamérica, FIP festival 2017
- Premio Trienio de Platino, Director Creativo con mayor puntaje
- en 3 años consecutivos del FIP.
- 4 Gran Prix de Cristal FIP.
- 38 premios en el FIP.
- 8 Premios Ego Awards.
- Premio Plata, Latin American Shopping Center Awards 2016.
ARTURO ORTIZ
★ Jury
Arturo Ortiz Nuñez
Expert on insideout marketing, Teacher on Strategic Communication, graduate on Publicity. Founder and Managing Director on Birth Group. First president of ADD sum of creative agencies. More than fifteen years of career experience, has worked on net agencies and independent for local and multinational brands.
Nowadays works as a lecturer and professor for several different universities, chambers and associations, tutoring in Endeavor, columnist on Merca 2.0, active partner of the AMAP-AVE, and is part of the general committee of Circulo Creativo de Mexico.
carina custodio
★ Jury
“Carina is a Philadelphia born, Designer, Creative Director, and Fashion Consultant. She studied Art & Graphic Design in Lisbon – Portugal, later pursuing her career in the United States, beginning in 2015. She has had the prerogative of working for some of the world’s most valuable brands, such as Xfinity/Comcast NBCUniversal, Aetna, Kate Spade New York, DKYNY, DANSK, Reed&Barton, among others. As an amalgamated professional experienced in project management within intercontinental markets and understanding emotional and effective design that speaks for itself, transforming inputs into effective communication tools. As a multi-skilled creative designer, fashion lover, and artist Carina has always been this creative spirit, striving for uniqueness and never being held back by any limitations. She has a fondness for traveling, classical music, and an honor for being Luso-American.”
NACHO VALLEJO
★ Jury
Nacho Vallejo was born in Madrid in 1967, and he chose to move to Montevideo in 1987.
He holds a Bachelor’s degree in Social Communication, issued by the Catholic University of Uruguay. In 2008, he founded Amén, with his partner Milena Guillot. He is the CEO and the Chief Creative Officer of the agency.
Before that, since 2004 he worked as Chief Creative Officer at Young & Rubicam Uruguay. Between 1995 and 2004 he was the Creative Director and later, Chief Creative Officer of Viceversa Young & Rubicam.
(after that, it became Viceversa Euro RSCG).
From 1992 to 1995, he worked as a Creative Director at BBDO Uruguay.
His professional career started as a junior copywriter in the Uruguayan local agency called MRM, in 1990.
During all these years, he won several awards: the Grand Prize of TV in Gramado Festival in 1995, the Grand Prize of Outdoor in Eagle Awards in 1994, the Gran Ojo Promo Award in El Ojo de Iberoamérica Festival in 2006,the Grand Slam from FIAP (Uruguay) in 2007, and the Grand Prize of Radio from Caracol de Plata in 2013 (RSE Regional advertising festival), as well as awards in all the editions of the national festival of advertisers La Campana de Oro (without interruptions since 1999), and the Publicity Circle Festival, El Desachate. He also won awards at various international festivals such as FIAP, NY Festival, or Lapiz de Platino and shortlists at Cannes Festival.
He has presented as an international speaker in Chile (Creativiña), Peru (Dial de Oro), Colombia (Exposhow and
Cartagena Inspira), and Cuba (Festival La Ceiba). Nacho was also part of the jury of FIAP 2005 and FIAP 2009,
and has been jury of El Ojo de Iberoamérica uninterruptedly since 2003. Moreover, he was President of El Desachate 06 (Uruguay) and was President of the Uruguayan Publicity Circle during the period 2007-2008. He is a Professor of creativity at the Catholic University of Uruguay, and he is a columnist in one of the digital media with the highest readership in Uruguay.
He worked for many of the main advertisers in most consumer categories, for different companies and governmental organisms, international agencies, and non-governmental organizations.
Furthermore, Nacho is a Commercial Pilot and a Soccer Coach by the ACJ University Institute, currently managing the first division of the female team Club Atlético Juventud.
david LLEWELLYN
★ Jury
David is the co-founder and Managing Director of Bellwether Agency, Melbourne, Australia. Combining business consultants with real industry experience with award winning creative teams, Bellwether operates at the intersection of strategy, creativity and culture. Although the agency is not yet 3 years old, this approach has seen Bellwether grow quickly and be credited with being one of Australia’s fasting growing and most creative agencies.
Prior to launching Bellwether, David was CMO for several leading retailers over 15 years in Australia and the UK. His experience includes business transformational roles covering marketing, merchandise and development, launch and management of several retail brands with national roll out. David has a degree in Economics, an MBA from RMIT and studied Strategic Retail Management at Babson College in Massachusetts, USA.
alan calderon
★ Jury
Alan Calderon
General Creative Director
Brandy Creativity & Technology
Alan is one of the most awarded Bolivian Creatives in the history of his country. He has over 12-years of experience working in different Latin American markets – including Bolivia, Argentina, Peru, and Costa Rica- in agencies such as JWT, DDB, MCCANN, Wunderman Thompson. He is currently the General Creative Director of Brandy & Technology in Costa Rica.
Throughout his career, he has received awards at the most important festivals – Cannes Lions, D&AD, ONE SHOW, LIA, El sol, New York Festival, Tambuli Awards, Ads Star, El Ojo de Iberoamérica, Effie Latinoamérica, Effie Costa Rica, Effie Perú, Open TV Awards, FIP, among others.
Alan has also participated as a judge in different festivals, such as New York Festival, FEPI, TOTEM Awards, Advertising Locoto, Ads Star. Among others.
The main accounts he worked for included – Movistar, Red Bull, Reebok, McDonalds, Toyota, Coca-Cola, Sodimac, Nestlé, Scotiabank, and different foundations, government organizations, and NGOs.
diego martinez casariego
★ Jury
Diego Martínez-Casariego
Executive Creative Director RK PEOPLE
Diego has been working on creating campaigns for the last 20 years. He started his career at Scholz & Friends from where after a short time he moved to RemoD6, where he developed his career under the tutelage of Gonzalo Figari. Later, he made the leap to FCB as creative head of its Madrid office to take charge of the group’s multinational accounts. The last years of his career carry the indie label, since his arrival at RK People, where he leads the Madrid and Barcelona offices.
He has worked for brands such as Movistar +, Nike, Siemens, Nivea, Mitsubishi, Cruz Roja, KRAFT, Loterías y Apuestas del Estado, Unilever and P&G among others.
His work has been awarded at both national and international festivals such as El Ojo de Iberoamérica, NY Festivals, FIAP, El Sol, CdeC, EFI, WINA, Laus.
lucho sanchez
★ Jury
Lucho Sanchez / Art Director / Multicultural Creative
As a multicultural creative, Lucho has developed global campaigns including US General and Hispanic markets, LATAM, Brazilian and Caribbean markets. The focus of his work is creating integrated campaigns that include ATL, BTL, digital, experiential, and branding. Lucho has developed work for a variety of multinational brands, such as Metro by T-Mobile, AT&T, SONY, adidas, Ocean Spray, Shell, Smirnoff, Johnnie Walker, Guinness, amongst others. He is a fanatic of award-winning campaigns, but also he is a creative who takes on every brand project with the idea of giving it a purpose.
In 2016 Lucho joined Richards/Lerma, where he lead the win of the Ocean Spray business and created their first ever Hispanic campaign. He has successfully launched to market a new snack brand from the creators of Takis, WATZ. Additionally, he lead the landing of the Southwest Airlines account – all while receiving multiple accolades for the agency: Grand Prix at FIAP, Ojo de Iberoamerica, and national Addys.
Lucho became a Creative Director at Lerma, where he currently leads the Avocados From Mexico, Interstate Batteries and Ocean Spray creative teams. For 2021, Lucho’s first win has been his second digital Super Bowl campaign for Avocados From Mexico, hitting an amazing first place in the most successful social media and digital campaign in the history of the company, with over 7 billion impressions.
His motto? No luck, only hard work.
Aaron Koh
★ Jury
It’s been 9 years since Aaron co-founded GOVT Singapore and he has made tremendous contributions to the success story of the agency. However, his true impact comes in the form of showing his people what defines true creative leadership. Someone who leads from the front and has an incredible sense of ownership and pride, and how nothing is too small for him to roll up his sleeves and get dirty. Today, he has worked on blue-chip, FMCG, technology and entertainment portfolios such as Tiger Beer, Netflix, OCBC Bank, Julie’s Biscuits, History Channel, Nestle, Unilever, The National Gallery Singapore and Airbnb. Aaron has picked up multiple awards from International and Local shows such as Cannes Lions, D&AD, LIA, Spikes Asia, Adfest, Clio, The Webby Awards, AME, Adstars, EFFIES and Creative Circle Awards.
Jury Duties:
Cannes Lions (France) -2016
Ad Stars (Korea), Citra Pariwara (Indonesia), SPH’s iink Awards and GONG Show (Singapore) – 2017
Adfest (Thailand) and GONG Show (Singapore) – 2018
New York Advertising Festival (USA) and Gong Show (Singapore)- 2019
One Screen Short Film Festival (USA) and Crowbar Awards (Singapore) – 2020
With agency awards like Campaign Asia Pacific’s SEA Independent & Experiential Agency of the Year, Hall of Fame’s Rebel Agency of the Year and Marketing Magazine’s Creative Agency of the Year (Local Hero)
Most recently, GOVT clinched the Grand Prix (Entertainment) at Spikes Asia and Best of Category at Gong Show 2019
Name
★ Jury
Pablo Castillo is currently the Chief Creative Officer of House Dentsu – Costa Rica.
He’s the former General Creative Director of 4am Saatchi & Saatchi, and also of Interaction. Under his creative lead, Interaction became the second most effective independent agency of the world according to Effie Index, and also was named the 2nd most creative agency of the world at WINA 2019.
He began his career in 2008 as a copywriter at J. Walter Thompson Costa Rica. After working for 8 years in this agency, he jumped to the title of Creative Supervisor at Ogilvy Costa Rica. Later in 2016, Pablo achieved the title of Creative Director at Havas Tribu.
During his career he has worked for some of the biggest brands in the Central American region such as: BAC Credomatic, Lala, Firestone, Chevrolet, Burger King, Toyota, Papa John’s, Carl’s Jr., Mondelez, Credomatic, HSBC, Coca Cola and Claro.
His work has been nominated and awarded more than 300 times in festivals such as: Cannes Lions, Clio Awards, El Ojo de Iberoamerica, Effie Awards Latam, FIAP, The Cup Awards, El Sol, Wave, New York Festivals, Ad Stars, Festival Antigua, WINA, Festival Caribe and Festival Volcán.
Pablo has been a jury in some of the most important festivals of the industry such as: New York Festivals, Ojo de Iberoamerica, WINA, Ad Stars, Echo Awards and Festival Antigua. He won the local Young Lions competition in the Cyber Category back in 2014, and represented Costa Rica at the Young Lions International competition at Cannes, France.
He is also an advertising professor at Animal Ad School.
CARLOS SUTTER
★ Jury
SHARON Y OTTO
★ Jury
Otto Gramajo
Chief Creative Director
Otto has 13 years of experience in advertising. He has been awarded at creative festivals such as Cannes Lions, Clio Awards, D & AD, One Show, Fiap, El Ojo de Iberoamérica, Wina Awards, Antigua Festival, and more.
Sharon Alonzo
Creative, graphic designer, art restorer and professor of Graphic Design at San Carlos University.
Sharon has over 10 years of experience in the Advertising industry, as an art and creative director. She has been recognized at the Wina Awards, Young Lions Cannes Health, Festival Antigua and at de Iberoamerican Design Biennial BID.
pilar dominguez
★ Jury
Pilar Domínguez
Creative and Strategy Director – Mandarina Brand Society
When I was little, my parents say that I would go to a new place and spend hours silently observing and listening to everything that was going on around me, taking an exact snapshot of the place, the people there, and what was happening. This capacity for critical observation, the product of an inner yearning to delve deeper into what I see, allows me to visualise the guiding principle of people; to discover what moves them, what defines them, the sense of authenticity that underpins each person, each project. When what I see is genuine, I fall in love, I devote myself to it, and I find myself arranging it so that it makes sense, expressing a narrative and visual discourse like someone who writes a story for others to understand and enjoy. Because today, more than ever, what is good, what is authentic, must be promoted, shared and made to fly so that it can go far.
Co-founder, Creative and Strategy Director at Mandarina Brand Society, I’m a specialist in brand creation and management. I have been dedicated to the strategic management and execution of branding projects related to Tourism and Hospitality for more than twenty years. During these two long decades of my professional career, I have collaborated to launch a long list of new companies, brands, and projects, having the opportunity to put into practice my observant and analytical nature. Through this, I have been able to provide an overall, focused and coherent vision based on an analysis of the consumer and the market, as well as in-depth knowledge of the most suitable design, marketing and communication tools. I believe in brands with a soul, which must switch their focus from being authentic to being committed to ethics amid this paradigm shift.
Born in San Sebastian (Basque Country) and now residing in Mallorca, with a degree in Fine Arts from the University of the Basque Country and a Master’s degree from the Open University of Catalonia. Entrepreneur, winner of the EWoman Mallorca 2019 award. A lover of wine, stews, long conversations and always wanting to learn, I can say that I make my living doing what I enjoy the most, and I feel like I have just won the lottery when my alarm goes off each morning.
Mandarina Brand Society
Co-founder – Creative and Strategy Director
2017 – present
Mandarina Creativos
Co-founder – Creative Director
2003- 2016
Awards and recognition
2019 . E- Woman Mallorca
2019 Luxury advertising awards – Mandarina Brand Society
Platinum Agency and Agency of the Year
2019 Awwwards – Mandarina Brand Society
Jury Panel
2020 – PUBLIFESTIVAL – International Social Advertising Festival
2021 – WINA – World Independent Advertising Awards
Teaching
2020 – 2012 – Eserp Business School
- Brand strategy for luxury tourism brands
- Branding. Crisis management and reputational risk
2009 – 2009 – Edib
2004 – 2008 – Via Roma School of Art and Design
luis alfonso ruiz
★ Jury
Luis Alfonso Ruiz Castaño / CEO de Igloo Lab
Licenciado en Diseño Visual de la Universidad de Caldas, con estudios en Ingeniería de Sistemas y computación de la Universidad Autónoma de Manizales.
Especialista en marketing digital, con una experiencia de más de 20 años en la dirección de proyectos con base tecnológica. También ha sido gestor de más de 10 emprendimientos.
Además de desempeñarse como consultor de grandes multinacionales; de la mano de su compañía Igloo Lab, ha implementado exitosas estrategias para la industria farmacéutica a lo largo de América Latina, gestionando proyectos Phygital (Digital + Físico) y generando experiencias digitales memorables de marca.
Siendo ganadora de varios premios y reconocimientos internacionales, Igloo Lab se ha posicionado como un aliado clave del sector farmacéutico que ha encontrado en las nuevas tecnologías una herramienta importante para sus diferentes públicos.
Name
★ Jury
20 años de experiencia en Publicidad y Marketing.
Director creativo de 2 de las agencias más importantes de Ecuador pertenecientes a las redes multinacionales más destacadas a nivel mundial, Norlop JWT 5 años – Lowe Delta 6 años
Socio Fundador de BBA y Gerente Creativo de la misma.
Ganador de 31 premios internacionales y 40 nacionales, llevando a BBA a ser la agencia del año en creatividad en el 2019, entre otros premios Ojo de Iberoamérica, Caribe, Fiap, FICE, Condor de Oro, LUX, WINA WORLD INDEPENDENT ADVERTISING AGENCY, Premios USFQ, EFFIE.
2 años Docente de publicidad en la universidad San Francisco de Quito.
Jurado del EFFIE 6 ocasiones
Jurado del FICE Bogota
Jurado del WINA Los Angeles
Jurado Online Fepi – Argentina
Expositor Constante de campañas publicitarias en el IDE Business School
riku ETELÄKOSKI
★ Jury
Riku Eteläkoski is a Finnish, yea the little nation up north, 30 years old Creative Director and Art Director. BA in Communication with a specialization in Advertising from Turku University of Applied Sciences, Academy of Arts. Currently working at Creative Agency Bob the Robot in Helsinki, Finland.
Riku began his career as art director in 2012. In these 8 years of experience he has worked in the Northern European and Baltic markets. The work covers FMCG, technology and industry such as Veikkaus, Paulig, S-market, Wärtsilä, Metsä Group, Framery, Saarioinen, Hartwall and DNA to mention few.
Riku’s strengths are in visual storytelling, advertising, design & branding, strategy and crafting large-scale integrated marketing campaigns.
He has been awarded in Finnish advertising festivals including Vuoden Huiput, Grand One, Voitto Film Festival, Kultajyvä and Finnish Eurobest & Lions for young competitors. He has also served as a jury member in the local competitions.
Outside the advertising life Riku is a Founder & Creative Director in a real estate agency Nord LKV, a father to a beautiful daughter, fanboy of Manchester United, poor drummer, half-time badminton and ice hockey player because his knees won’t let him play football, FIFAholic and a fan of good beer and gin.
germán león
★ Jury
Germán León
Spanish creative with 12+ years in the industry.
Worked in Spain, Peru and Georgia, for both local and international clients. Started at Good Rebels and McCann Erickson Madrid, then moved to Georgia and worked for Windfor’s and Saatchi & Saatchi and after 4 years there moved to Peru to be the Creative Director at Tribeca Media (now Tribeca Antartyca) for 2 years. After this adventure, moved back to Spain, worked as a freelancer and also learnt how it is to be a father.
Finally, back in Tbilisi, Georgia, and back at Windfor’s, currently one of the most awarded agencies in the region, in the role of Digital Creative Director.
marcelo montes
★ Jury
Marcelo Montes
I have 12 years of experience working in fast-paced, highly creative environments. As an Integrated Producer and Head Of Production for The Electric Factory Group, I manage projects for multinational companies such as IBM, Sprint, Santander, Unilever, Pernod Ricard, Samsung, Directv, Google, PriceWaterhouseCoopers, etc.
Name
★ Jury
Head of Brand Strategy en la consultora global Interbrand, para el Cono Sur. Además es asesora independiente en asuntos en género y comunicación para empresas, organismos internacionales y sector público.También es coordinadora general de la red profesional #MEP-Mujeres en Publicidad, una Organización de la Sociedad Civil que fundó -junto a colegas de la industria- en febrero del 2019 y se enfoca en promover la transversalización de la perspectiva de género en la construcción de marcas.
Es Licenciada en Ciencias de la Comunicación (Universidad del Salvador, Argentina), con estudios internacionales en la Universidad de Texas, At Austin (Estados Unidos). Tiene estudios de posgrado en Sociología del Vestir (Pompeu Fabra, Barcelona, España) y en Antropología Social y Política (Facultad Latinoamericana de Ciencias Sociales, Buenos Aires, Argentina). Se encuentra desarrollando una Maestría en Género y Políticas Públicas (Facultad Latinoamericana de Ciencias Sociales, PRIGEPP, UNESCO)
Trabaja en temas de género y construcción de marcas/comunicación hace +10 años, de la mano de distintas organizaciones locales e internacionales, colaborando con investigaciones, diseñando talleres de formación para profesionales de marketing, asesorando y capacitando empresas en la tarea de identificación y deconstrucción de sesgos y estereotipos de género. Es Speaker y escribe artículos para diversos medios.
Algunos hitos:
-Consultora Nacional de Género y Comunicación para proyectos del Ministerio de Ambiente con financiamiento de ONU-PNUD (2019)
-Dirección en el desarrollo conceptual y armado de contenido de los 9 principios para una comunicación no sexista, del Consejo Publicitario Argentino, y su correspondiente guía de uso.
-Ideación y dirección del proyecto Brandaid, una unidad de proyectos especiales dentro de Interbrand Argentina, que cuenta con investigaciones y el desarrollo de metodologías diseñadas para ayudar a las marcas a incorporar enfoques de género.
-Diseño del Premio Brandaid: el primer reconocimiento argentino a las marcas que incorporan enfoques de género de forma sostenida. Fue entregado en la ceremonia de los EFFIE en 2019.
-Experiencia Docente: actualmente da clases en La Escuela de Creativos (e-learning) para alumnos/as de Latinoamérica, donde ha diseñado 2 materias: “Laboratorio creativo para resolver problemas de género” y “Seminario MEP de comunicación y género”. Esta última representa la primera materia de género que se da de forma obligatorio y forma parte de la currícula de formación para futurxs profesionales de la creatividad publicitaria. Anteriormente ha dado clases en la Universidad del Salvador.
En sus palabras: “Trabajo en Branding porque creo que las marcas tienen el poder de cambiar el mundo. Creo que algunas marcas, inclusive, tienen el deber de hacerlo y me motiva ser un puente para ayudar a que eso ocurra, lo más rápido posible. Me apasiona trabajar con lo intangible y con la posibilidad de impactar positivamente en la vida de las personas. Me guía la convicción de que es posible construir un mundo distinto al que tenemos hoy, que sea más justo y equitativo para todas las personas que lo habitan y habitarán. Por eso trabajo fuertemente, desde mi lugar, para contagiar la idea simple pero poderosa de que de cambiar el mundo es una tarea diaria, colectiva y urgente. Todos podemos colaborar. El momento es ahora”.
JAVIER JERÍ
★ Jury
I’m a husband, a father and a General Creative Director. I’ve worked in some of the main agencies of Peru creating integrated campaigns for local and international brands like Banco de Crédito del Perú (BCP), Coca-Cola, Yellow Pages, Aldeas Infantiles S.O.S., Chevrolet, BACKUS, – SAB MILLER, AJEPER (Non alcoholics drinks), Jaguar, Alicorp, Volvo Group Perú, Winter’s Chocolates, Acurio’s Restaurants and more.
Now I lead the creativity of Lunar Agencia Creativa.
Some of my creative achievements:
2 EFFIES, 3 APAP, 2 Amauta Festivals, 2 Grand Prix and Agency of the Year in FIP, 1 Caracol de Plata, 5 WINA and 2 finalists in Ojo de Ibero América.
HAYK SIMONYAN
★ Jury
Since the day of foundation Hayk has supervised all strategic and business aspects of Doping.
The agency works internationally and has a representative office in Moscow as well.
Besides the commercial projects, Doping is also known for its social campaigns and projects of public interest, which have brought the agency the recognition of Creative Agency of the Year, Grands Prix, and numerous other awards from international advertising and communication festivals. “Flirting with failure” is Hayk’s all-time favorite motto, and he truly believes failures and mistakes are natural, and they are essential elements on the path to success.
PAM KLEIN
★ Jury
leaders though mentorship and teaching.
Pam’s currently serves with many organizations including: current Chancellor and member of the board of governors of the University of Regina, the Saskatchewan Roughrider Foundation, GreenWave Innovations and Camp Circle O’ Friends and past director of others. She founded the Power of Pink, an event to benefit breast health which raised $750,000 for local charitable groups and has supported many not-for-profit organizations. Pam is a recipient of the Saskatchewan Order of Merit, received the Saskatchewan Association of Fund Raising Professionals Outstanding Philanthropist award, inducted in the Junior Achievement Business Hall of Fame and recipient of the Canada 150 Medal for philanthropic contributions. Loves life in Saskatchewan.
CARLOS VERGARA
★ Jury
Colombian publicist. Video games and soccer lover.
Over 12-years of expertise managing national & international brands in Colombia, Ecuador, and Peru. Lucky and honored to have worked with amazing brands as ABInBev, DirecTV, Diners Club, Davivienda Bank, Pichincha Bank, Movistar, Beiersdorf, Alpina among others.
Has been a part of Wunderman Thompson, Leo Burnett, Y&R. Current General Creative Director for Mullenlowe Ecuador.
Pablo Buffagni
★ Jury
En sus inicios trabajó en Argentina para DDB y Saatchi & Saatchi, y luego en Estados Unidos liderando los equipos creativos de Bromley, Conill Saatchi & Saatchi (nombrada Agencia Multicultural de Ad Age en dos oportunidades bajo su liderazgo), y Grupo Gallegos, nombrada mejor agencia independiente de la región en El Ojo de Iberoamérica durante su gestión.
Sus campañas generaron resultados impresionantes para grandes marcas como Toyota, T-Mobile, Got Milk?,Pepsi y Sony Playstation, entre otras. Recibió premios en los principales festivales internacionales, incluyendo el primer león de oro en TV para una agencia hispana de Estados Unidos en Cannes, donde también fue jurado por Estados Unidos unos años después.
Entre los trabajos de BBQ Agency, se destacan campañas de Navidad para Pepsi en Centroamérica y Caribe, el trabajo de AMP Energy Drink con los protagonistas de la novela El Señor de los Cielos y Nicky Jam, el proyecto de Dodge con Danny Trejo (Machete) para redes sociales, el evento de verano del 2019 de Pepsi en Los Angeles, y el posicionamiento global de la marca de utensilios Royal Prestige, que BBQ lidera desde LA para Estados Unidos y Latinoamérica.
ALEX GOLDBERG
★ Jury
Alex Goldberg
Creative Director
Ogilvy Cape Town
Alex is a Creative Director at Ogilvy Cape Town and runs Volkswagen South Africa. While his business card says one thing, Alex doesn’t believe any Creative should fall under one title. He writes, illustrates, sculpts, shoots, collaborates and does whatever it takes to bring an idea to life.
Through this ethos he has gone on to win metal and wooden things at Cannes, D&AD, One Show, London International Awards, and several South African awards shows.
His career has taken him all over the world and he’s had the privilege of working with some incredibly talented people, on some of the world’s most iconic brands like Volkswagen, KFC, Unilever and Guinness.
Alex likes to make work with purpose, that pokes the bear, and makes the world a little less boring.
When he’s not wrestling with that ever-elusive next big idea, he’s instructing Brazilian Jiu Jitsu, attempting to explain to his parents what a hashtag is, and occasionally writing in the third person.
KOHEI KAWASAKI
★ Jury
Kohei Kawasaki
Executive Officer and Chief Creative Officer
LIFULL – Japan
Kohei Kawasaki is an internationally award winning Creative Director, currently serving as the Executive Officer and Chief Creative Officer of LIFULL. Kohei leads an award-winning creative team managing all corporate brand strategy, marketing, design, product innovations, communications and public relations efforts. During his career at agencies including J. Walter Thompson and Leo Burnett, he has crafted award-winning, effective campaigns for clients such as Uniqlo, Nike, P&G, Sony, Kraft and Nestle. Recent projects include the LIFULL commercial “Nothing you have to do,” Earth Cuisine “Eatree Plates and Bamboo Sweets,” “A House which become a Family,” “Living Anywhere,” “Kit Mail Hologram,” “Singing Nature” and “No Salt Restaurant.” Recognized over 170 times in Japan and internationally, Kohei’s achievements include Cannes Gold Lion, One Show Gold Pencil, Clio Gold, Spikes Asia Grand Prix, ADFEST Grand Prix and CODE Award Grand Prix.
Martin Winther
★ Jury
Martin Winther
Creative Director at Jung von Matt LIMMAT
Martin is from Norway. He’s spent his 22 years long creative career so far in ad-agencies such as Leo Burnett Warsaw (AD, CD), Change Integrated (AD), HAVAS (ACD), Saatchi & Saatchi Poland (AD), 180heartbeats + Jvm (CD & Partner) and now Jung von Matt LIMMAT (CD) .
Martin kicked-off his career by winning Poland’s first ever Film Cannes Lion, a Silver for the work for Tide (P&G). Throughout his career he has won more than 200 creative awards including 27 Cannes Lions recognitions.
Recently Martin led his team to the success of ¨The Unbreakable Rainbow¨. A brave and important project made with Unilever and Ben & Jerry’s (Cannes Lion awards x 5, D&AD, Clio, Andy’s Bravery Award and many more).
He’s been a jury member at numerous national and international creative competitions such as Eurobest, New York Festivals, Golden Drum, Polish Creative Club KTR (board member) and MENA Cristal Awards.
Martin’s motto ¨Gain respect through creativity¨ is the driving force in his approach to problem solving in a constantly changing communication landscape.
Last but not least: a Manchester United fan who loves a good run now and then.
CARLOS PARREIRA
★ Jury
Born in 1980 in Lisbon and with a Degree in Marketing and Advertising in the Portuguese capital, he has among his skills a solid leadership, strong planning and organizational abilities. He’s the founder of Brand Lovers – Creative Studio, and is responsible for managing the company and for direct customer monitoring. For more than ten years leading the business, he achieved a very significant market share.
With a wide portfolio of clients, some brands stand out, such as Access Bank, Vale Moçambique, Serena Hotels, Coca-Cola, Exxon Mobil, Heineken, Unilever, Nestle, Toyota, Pernod Ricard, Bacardi, Bayport and European Union.
He manages Brand Lovers in a unique way, sharing his vision in order to engage everyone with the same purpose: “Bringing the brands we work to another level”.
AUXI
★ Jury
Auxi Barea was a community manager when this definition did not yet exist. She has more than 14 years of experience in different areas of digital creativity and communication. For the last 10 years she has become an expert in strategy and creativity in social networks within advertising agencies, highlighting her time at J. Walter Thompson Madrid. She is currently Creative Director of Social Media and Branded Content at the independent agency La Despensa. She has developed strategies and directed content campaigns for brands such as MINI, Corona, Budweiser, Beefeater, Schweppes, Doctors of the World or Burger King. Her work has been awarded by different festivals such as El Sol, Inspirational or Club de Creativos of Spain. She is also content director of the platform Más Mujeres Creativas, which works for the visibility of female talent in Spain and is a professor of the Master of Advertising at the Complutense University of Madrid.
LUCHO GONZÁLEZ
★ Jury
LUIS GONZALEZ – AVIÓN DE PAPEL
Lucho is a Publicist, Bachelor in Comunication, postgraduate in Marketing and strategy. With 15 years of experience in the advertising industry both in Chile and Argentina, he is the founder and Creative Director of Avión de Papel and member of the Board of Directors of ACAP (Association of advertising Agencies of Córdoba).
Lucho has also been a member of the jury in national and international prestigious advertising festivals: New York Festivals Advertising Awards, The Lisbon International Advertising Festival, El Ojo de Iberoamérica, Premios CLAP, FePI Festival, Premios Jerry Goldenberg, Premios Obrar – Consejo Publicitario Argentino, Lápiz de Oro y Lápiz de Platino.
As Creative Director of Avión de Papel, Lucho has lead his independent agency to win awards, such as “Agency of the year” by Infonegocios twice and Top iberoamericano FICE once, and also numerous awards in advertising festivals: New York Festivals Bowery Awards, WINA (World Independent Advertising Awards), FICE (Iberoamerican Festival of Creativity and Strategy), CLAP (Internationals Awards of Design) EIKON (Awards for Excellence in Institutional Communication) FEPI (International Festival of Independent Advertising).
He has conceived iconic campaigns that have been exposed multiple times in media, even during COVID-19 in a specific gallery that highlights creativity of the industry during this context, the “Creative Gallery” at Advertising Week JAPAC at New York.
roberto lopez
★ Jury
Roberto López
Senior Copywriter at Zubi
Roberto López is a Spaniard Senior Copywriter currently working at Zubi, Miami. He has +12 years of professional experience in the European, Latino and Hispanic market in the US. Some of the agencies where he has worked at are Contrapunto BBDO Madrid, DDB Madrid, JWT Madrid, McCann Lima, and The Vidal Partnership NY.
During his career path, he has won more than 90 awards in the most important advertising festivals around the world such as Cannes Lions, D&AD, One Show, New York Festival, London International Awards, Webby Awards, El Sol, El Ojo de Iberoamerica, FIAP, as well as in local creative circles. Their work has also been published by Lürzer’s Archive, One Show, Spanish Creative Club and McGraw-Hill editorial.
Kote Kaid
★ Jury
ALAN CERUTTI
★ Jury
FABIOLA SALAZAR
★ Jury
FABIOLA SALAZAR
GREY MEXICO.
Creative director with more than 15 years of experience. I’ve worked in the best network agencies in the country: GREY, TERÁN TBWA, BBDO and Wunderman. Managing accounts like: FIFCO, Saba, Pfizer, Gillette Venus, Whiskas, Pepsi, Fanta, Doritos, Aspirin, Cafiaspirina, Alka Seltzer, Afrin, Ford, Land Rover, Adidas, Absolut, Bonafond, among others, and local brands like: Devlyn, Office Depot, GNP, Profuturo, Soriana, El banco de México and plenty others. I also worked at Archer Troy; an independent agency, named as the fifth most creative agency in the country by the Creative Circle of Mexico and El Ojo de Iberoamérica 2020. Managing accounts like: Vips, Scribe, Peta, Amazon, Skiny, Sisley, one of the most important makeup and skin care brands in France, Glenmorangie Whiskey, and plenty others.
I currently work at Grey Mexico, managing Central American accounts like: FIFCO, national accounts like: Office Depot and Herdez.
I consider myself a very complete creative with great aptitudes to create strategic plans, lead successful campaign launches, promotions and develop both ATL, BTL and Digital campaigns. I love advertising, dealing with clients, traveling, reading, listening to music and learning every day about everything and everyone around me.
ANDREA AUZ
★ Jury
I’m an award-winning Ecuadorian Creative Director, currently working at Paper, Ecuador. My work has been recognized by Ojo de Iberoamerica, Wina festival, Effie, Condor de Oro and Guinness World Records. I’ve been chosen as one of the 15 most promising creative leaders for Cannes Lions ‘See It Be It’ program in 2020-21.
I’ve worked for: Pepsi, Gatorade, Amstel, Biela, Rio Store, Librería Española, amongst others.
And, since assuming my position as Creative Director, I’ve contributed to gender equality through different campaigns. Most recently, I co-founded the initiative “Círculo de Creativas Ecuador”, working towards inspiring and empowering the next generation of female creatives in the country.
★ Jury