The principal objective of the Spanish Agencies Association is to lead a constructive change regarding the actual form of working and thinking, with the intention of promoting and leading a change of thinking in the industry and in the Spanish community. Giving value to attributes such as, entrepreneurial approach, sacrifice, persistence and constant learning. The association wants the partners to look for constant risks and compromises that will lead learning, the independence thinking in a surrounding where the primary interest is for the industry and the country.