COVID

  • Entries in this category include published spots between March 10th, 2020, 00:00 hrs (Los Angeles) and April 20th, 2021, 00:00 hrs (Los Angeles).
  • If the participant has material completed, but not published, as of April 25th, 2021, 00:00 hrs Los Angeles, but that will be published before May 1st, 2021, 00:00 hrs Los Angeles, it may be submitted upon approval by the client.
  • If you want to submit additional entries, you may do so, but will have to pay 190 USD dollars per entry.

PHASE A: COMMUNICATION OF AWARENESS AND EDUCATION.

Preventive Phase. Communications that sought to educate and raise awareness about COVID-19 within the population and with individuals. Strategic actions focused on containing the growth of the pandemic through social discipline. State and private communications and strategic actions are included.

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COV1 – DIGITAL. Sites – Microsites, Banners, Banners, Ads and pop ups, Online games, Interactive tools, Email Marketing, Viral Marketing, Data Marketing, Apps, Digital design, Illustration and graphic design, Augmented Reality, Online series, video series, Animation, Online videos.

COV2 – SOCIAL MEDIA. Content created for social networks: Facebook, Instagram, Tik Tok, Linkedin, among others. Actions with influencers.

COV3 – CONTENT: Content created for Audiovisual, radio, television, film or short films. Editorial. Contents designed to be printed. Digital. Content created for mobiles, tablets, etc. Branding events. Events generated to create experiences around the brands and in return generate contents for use in the different media.

COV4 – PRINT. Graphic communication for Products, Services and Institutional.

COV5 – FILM. Audiovisual communication for Products, Services and Institutional.

COV6 – RADIO. Developments for conventional platforms and for the different digital audio platforms.

COV7 – DESIGN. Branding and corporate identity: Logos, presentation cards, stationery design, corporate image, merchandising, etc. Packaging. Editorial: Design of magazines, book covers, dvd covers with academic, cultural or institutional content. Product design: It counts as products design, if it is part of a solution, saving or benefit for consumer’s daily life. Design of advertising furniture: Design of spaces, stands, trade fair sections, points of sale, product islands, exhibitors, pavilions.

COV8- OUTDOOR. Sponsorships, Ambiences, interventions and facilities, Actions or takes from the generation of experiences, Postcards, Guerrilla Marketing, Branded content, Interactive installations.

COV9 – MOBILE. Mobile Advertisement. Pieces created to be spread through mobile technology exclusively. Technology/ Proximity, geolocation, augmented reality, virtual reality. It is taken into account from the mobile connectivity resource and the platform of the action or campaign (GPS locator, games, QR code, bluetooth, push notifications, online payment solutions, visual search, image recognition, etc).

COV10 – HEALTH & PHARMA. Film, Radio, Digital. Printings, Outdoor, btl, events.

COV11 – EFFECTIVENESS. Campaigns or actions for products / services that generated effective and measurable results in sales, visibility or publicity. E3 – Public Services. Campaigns or actions of public good that generated effective and measurable results in impacts or visibility or publicity. E4 – Summons. Campaigns that called for a cause, concert, event or activity where you can measure the number of attendees and impacts achieved with the communication.

COV12 – PR & DIRECT. Crisis management. Social, civics and environment. Events, social and sport activities. Direct Mail. Digital Marketing.

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PHASE B: ACCOMPANIMENT AND OPPORTUNITY. CONSUMER SOLUTIONS. COEXISTENCE AND NEW REALITY. The phase in which society adapts, coexists and evolves in the face of the pandemic. Strategic and communication actions that made quarantine more tolerable with optimistic messages. Consumer, user or citizen solutions that facilitate lives in times of pandemic. Messages that sought to educate society about the new reality it faces in the wake of COVID-19. State and private communication and strategic actions are included.

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COV13 – DIGITAL. Sites – Microsites, Banners, Banners, Ads and pop ups, Online games, Interactive tools, Email Marketing, Viral Marketing, Data Marketing, Apps, Digital design, Illustration and graphic design, Augmented Reality, Online series, video series, Animation, Online videos.

COV14 – SOCIAL MEDIA. Content created for social networks: Facebook, Instagram, Tik Tok, Linkedin, among others. Actions with influencers.

COV15 – CONTENT: Content created for Audiovisual, radio, television, film or short films. Editorial. Contents designed to be printed. Digital. Content created for mobiles, tablets, etc. Branding events. Events generated to create experiences around the brands and in return generate contents for use in the different media.

COV16 – PRINT. Comunicación gráfica para Productos, Servicios e Institucional.

COV17 – FILM. Comunicación audiovisual para Productos, Servicios e Institucional.

COV18 – RADIO. Desarrollos para plataformas convencionales y para las distintas plataformas digitales de audio.

COV19 – DESIGN. Branding and corporate identity: Logos, presentation cards, stationery design, corporate image, merchandising, etc. Packaging. Editorial: Design of magazines, book covers, dvd covers with academic, cultural or institutional content. Product design: It counts as products design, if it is part of a solution, saving or benefit for consumer’s daily life. Design of advertising furniture: Design of spaces, stands, trade fair sections, points of sale, product islands, exhibitors, pavilions.

COV20- OUTDOOR. Sponsorships, Ambiences, interventions and facilities, Actions or takes from the generation of experiences, Postcards, Guerrilla Marketing, Branded content, Interactive installations.

COV21 – MOBILE. Mobile Advertisement. Pieces created to be spread through mobile technology exclusively. Technology/ Proximity, geolocation, augmented reality, virtual reality. It is taken into account from the mobile connectivity resource and the platform of the action or campaign (GPS locator, games, QR code, bluetooth, push notifications, online payment solutions, visual search, image recognition, etc).

COV22 – HEALTH & PHARMA. Film, Radio, Digital. Printings, Outdoor, btl, events.

COV23 – EFFECTIVENESS. Campaigns or actions for products / services that generated effective and measurable results in sales, visibility or publicity. E3 – Public Services. Campaigns or actions of public good that generated effective and measurable results in impacts or visibility or publicity. E4 – Summons. Campaigns that called for a cause, concert, event or activity where you can measure the number of attendees and impacts achieved with the communication.

COV24 – PR & DIRECT. Crisis management. Social, civics and environment. Events, social and sport activities. Direct Mail. Digital Marketing.

In order to upload the cases and have them judged, a username and password are required, which will be provided once you register your agency via our registration platform.

How to register in WINA 2021?

  1. Register your agency in the Registration section.
  2. When doing so, you will receive an email to upload your 5 entries at no cost on May 2nd, 2021, 00:00 hrs Los Angeles.
  3. Only if the agency turns out to be a winner, you must pay the award fees. The payment is made only of the piece (s) with the one (s) that was awarded. Please note that starting this year, shipping costs will already be included with this payment, so there will be no additional charges of any kind.

Once have the username and password, which was delivered to you when you signed up, enter the registration section to upload the material for the print category.

REQUIRED FOR EVERY PARTICIPANT

  • You must upload an audiovisual case with a maximum duration of 2 minutes, attaching the URL of the case uploaded to YouTube with high quality, without clipping or watermarks of the agency.
  • An URL where the case is hosted. If the case is no longer on the air, notify and attach board.

OPTIONAL (NON-MANDATORY):

  • A graphic presentation or a board:

-Language: English

– Format: .jpg

-Quality: Hight

– Resolution: 300 dpi

– Mode: RGB

– Weight: Maximum 8 MB

– Measure: Horizontal piece: 5900 pixels wide (the height can not exceed 4100 px)

– Measure: Vertical piece: 4100 pixels high (width can not exceed 5900 px) 

  • Must meet exact measurement by width or height
  • The case can be in its original language but it must have english subtitles (In case this is not the language).
  • It can not contain the agency’s signature or watermark.
  • The COVID category will give a GRAND PRIX to the print with the highest score in the jury voting. The four best scores by subcategory will be recognized with gold, silver or bronze trophy. The 4th place will receive a “mention of honor” plaque.
  • If the score given by the jury does not meet the expected quality, only silver or bronze will be given or the category will just not be awarded.

In WINA, the caseload is free, only the winners of gold, silver, bronze or honorable mention (fourth place) pay for the awards fees. Since May 7th, 2021, 00:00 hrs Los Angeles, the winning finalists will be notified, so that they can pay the awards rights before May 18th, 2021, 00:00 hrs Los Angeles, as follows:

CONTENT Category

  • Single: USD 440
  • Campaign: USD 520

The final winners of the WINA GLOBAL FESTIVAL 2021, will only be published to media, communities and in our website, once they have paid the awarding rights as highlighted by the official rules and regulations of the Festival.