This category is clients’ favourite. Because it is with the effectiveness that they define the strategic vision not of the work of their agencies. Effectiveness recalls the basic and sometimes forgotten purpose of advertising: to generate results at the point of sale or in the consciences of people, after all, the advertising communication was born for this purpose.

  • Can participate spots published between March 10th, 2020, 00:00 hrs Los Ángeles and April 20th, 2021, 00:00 hrs Los Ángeles.
  • If the participant has material completed, but not published, on April 25th 2021, 00:00 hrs Los Ángeles but that will be published before May 1st 2021, 00:00 hrs Los Ángeles, he / she may be registered upon confirmation of the client of this fact.
  • Agencies that wish to register additional entries to the quotas received free of charge, may do so (USD 190 x entry).