This category is clients’ favourite. Because it is with the effectiveness that they define the strategic vision not of the work of their agencies. Effectiveness recalls the basic and sometimes forgotten purpose of advertising: to generate results at the point of sale or in the consciences of people, after all, the advertising communication was born for this purpose.

  • Entries in this category include published spots between March 10th, 2020, 00:00 hrs (Los Angeles) and April 20th, 2021, 00:00 hrs (Los Angeles).
  • If the participant has material completed, but not published, as of April 25th, 2021, 00:00 hrs Los Angeles, but that will be published before May 1st, 2021, 00:00 hrs Los Angeles, it may be submitted upon approval by the client.
  • If you want to submit additional entries, you may do so, but will have to pay 190 USD dollars per entry.