PROMO – ACTIVATION

Every promotional action focused in activating the sales and rotation of products or services. Involves pieces that are promoted in any of the medium and big format channels.

  • Can participate spots published between March 10th, 2020, 00:00 hrs Los Ángeles and April 20th, 2021, 00:00 hrs Los Ángeles.
  • If the participant has material completed, but not published, on April 25th 2021, 00:00 hrs Los Ángeles but that will be published before May 1st 2021, 00:00 hrs Los Ángeles, he / she may be registered upon confirmation of the client of this fact.
  • Agencies that wish to register additional entries to the quotas received free of charge, may do so (USD 190 x entry).

PA1 – Point-of-sale activations. Promotional pieces or activations. Promotional experiences in supermarkets, shops, shopping malls, department stores, retail, etc.

PA2 – Activations in outdoor. Promotional pieces or activations.

PA3 – Sampling. Distribution or sowing of product samples to create a test, consumption or usability experience.

PA4 – Events and sponsorships. Sponsorship or creation of events or activities to activate the brand.

PA5 – Launches or re-releases.

PA6 – Promotions and digital activations. Promotional actions and activations that use digital platforms (except social networks) for their diffusion or to fulfill an objective outlined by the brand.

PA7 – Promotions and activations in social networks. Use of social networks for dissemination, mechanics or part of a promotional or activation strategy.

To be able to upload work and be judged, you´ll need a username and password, which will be given to you once you have registered your agency in our register platform.

How to register in WINA 2021?

  1. Register your agency in the Registration section.
  2. When doing so, you will receive a mail for upload your 7 entries at no cost on May 2nd, 2021, 00:00 hrs Los Ángeles.
  3. Only if the agency turns out to be a winner, you must pay the rights to the award. The payment is made only of the piece (s) with the one (s) that was awarded. Please note that starting this year, shipping costs will already be included with this payment, so there will be no additional charges of any kind.
After having the user and password, which was delivered once you registered, enter the registration area to upload the piece.

Once there you can upload a case (optional)

BOARD OR GRAPHIC PRESENTATION (OPTIONAL)

-Language: English

– Format: .jpg

-Quality: high

– Resolution: 300 dpi

– Mode: RGB

– Size: Maximum 8 MB

– Measure: Horizontal piece: 5900 pixels wide (the height can not exceed 4100 px)

– Measure: Vertical piece: 4100 pixels high (width can not exceed 5900 px)

 

  • Must meet exact measurement by width or height

If you like, you can also send a video case.

  • AUDIOVISUAL MATERIAL – VIDEOCASE (MANDATORY)
  • After having the user and password, which was delivered once you registered, enter the registration area to upload the spot. Once you are there you must attach the URL of the spot uploaded to YouTube with high quality and a maximum duration of 180 seconds, without clipping or mention the producing agency or producer.
  • Leave the original language of the spot and add english subtitles (unless the spot is already in this language).
  • The signature or watermark of the agency that made the piece can not be maintained.
  • The PROMO/ACTIVATION category will give a GRAND PRIX to the spot with the highest score in the jury voting. The four best scores by subcategory will be recognized with gold, silver or bronze trophy. The 4th place will recieve a “mention of honor” plaque.
  • If the score given by the jury does not meet the expected quality, only silver or bronze will be given or the category will just not be awarded.

In WINA, the caseload is free, only the winners of gold, silver, bronze or honorable mention (fourth place) pay for the prize rights. Since May 7th, 2021, 00:00 hrs Los Angeles, the winning finalists will be notified, so that they can pay the awards rights before before May 18th, 2021, 00:00 hrs Los Ángeles, as follows:

PROMO/ACTIVATION Category

  • Single: USD 440
  • Campaign: USD 520

The finalists winners of the WINA GLOBAL FESTIVAL 2021, will only be published to media, communities and in our website, once they have payed the awarding rights as highlighted by the official rules and regulations of the Festival.