- What responsibility comes with winning at a world-class festival?
It means you now have maintain a certain level for with the future work of your agency.
- What made you decide to compete against the main independent agencies in Europe and the world?
I believe that in the end, everything comes from oneself, no matter where you are, and we had the possibility of doing this through WINA, it was the best choice for us.
- What value does this type of recognition give to an independent agency?
Quite a lot, because it generates new clients, with those who we have been talking to and having new projects with, everything we do is for our clients, it is all directed at them, that is a very interesting value.
- How do you manage to convince a client to carry out risky ideas?
By presenting the risky ideas in the best way possible, except there are some clients that want to break free from the moulds and they present their proposal in that way.
- Is Spanish creativity risky or conservative? Why do you think so?
It has been very risky, and people are still very creative and risky, but at the client level, the big ones have really stopped taking risks, because after the crisis things have changed a lot, and it’s like people get used to advertising they then want to move more towards other things or safer types of business, and if it doesn’t work for you, you can’t take the risk due to the implications.
- Is Wam ADS a strategic or creative agency? Why?
Creativity without strategy does not work, and for us these two things are always going to be linked, the strategy depends on creativity.
- What’s next for Wam Ads in 2019?
We are going to grow within and outside of Spain, we have new challenges and I think we are going to get bigger clients, we need to be able to expand our team that we work together with. We have made a prevention campaign for various groups and apart from Spain and all of the European Union, we are widening our sights towards Latin America and increasing our team work.