INNOVATION
President
YUJI TOKUDA
Creative Director / Art Director
Canaria
Japan
Graduated from Visual Communication Department of Musashino Art University, Tokuda established a design agency, canaria in 2007 after working at Dentsu and a Dutch creative agency. He is known for his outstanding art and creative direction in total designing of a brand from concept making to creating a vision of the world of the brand to advertising.
His accurate brand designs are based on the great balance between logic and emotion, profound storytelling, high global sense and mass communication sense. Tokuda’s work include I LOHAS, all brands of FLOWFUSHI, Tokyo Motor Show 2011, total design of THE BOOK, a self-skincare studio from Paris, UNIQLO global campaign, ANA brand campaign for international business class, Mitsubishi Estate corporate advertisement, FIFA World Cup bidding logo design, FANCL brand renewal advertisement, PERNET&PERNET the first Japanese champagne brand design, Kyoto Nakasei, Mori Art Museum, design for ‘Pigeon Café to Shorten the Distance between Citizens and Politics’ and an expert committee member of the cabinet.
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★ President
VP
Ivonne Kinser 
Digital Director
Avocados from Mexico
U.S.A.
The American Advertising Federation included her in the list of “20 Women to Watch in Dallas Advertising” and awarded her the Shining Star Award, which recognizes women in the Dallas advertising community who are breaking the glass ceiling.
Through the span of her 18-year marketing career, Ivonne has played leadership roles in multiple corporations as well as in top advertising agencies such as Lintas, McCann Erickson Worldwide and The Richards Group, working with well-known brands in almost every category.
Ivonne also seats in the board of the Dallas/Fort Worth Interactive Association, advises the Board of Directors of Traction Labs, one of the most innovative digital marketing tech companies in Silicon Valley; and has addressed dozens of keynotes – across the nation and internationally – about Avocados From Mexico’s digital marketing successes, best digital marketing practices, and digital transformation strategies. It’s what she calls her small contribution to help push the industry forward.
Her disruptive creativity and a non-traditional approach to digital marketing are the hallmarks of Ivonne’s work.
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★ VP
Jury
Luis Gaitan
Head of Creative | Google President Circulo Creativo | Mexico
Mexico
Born in Mexico, he grew up and studied his entire advertising career in France. There he began his career as a creative working for several years in agencies such as Lowe Lintas, J. Walter Thompson, Publicis and LittleBig.
After 20 years in Europe, he moved back to Mexico to found the first DoubleYou headquarters in the Americas, taking on the challenge of turning it into an advertising reference in the country, from his position as General Creative Director.
With two Grand Prix in two years, he placed DoubleYou in the top ten of the most creative agencies in Mexico at the Círculo Creativo Festival 2013, conquered the first Effie in the history of Mabe and placed the agency as number 1 in the ranking of the best digital marketing agencies at the IAB Conecta 2014 awards.
Winner at Cannes, One Show, New York Festivals, El Sol, El Ojo de Iberoamérica, Eurobest, EFFIE, IAB, Quorum, Círculo de Oro and Wave festivals among others, with 7 Grand Prix achieved in different disciplines.
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★ Jury
Jury
FEDE DURAN
Executive Creative Director
Circus L.A.
USA
Federico Duran is a Creative Director from Buenos Aires, Argentina. He has more than 20 years of hands-on experience working with Advertising Agencies in Argentina and the United States such as Saatchi&Saatchi, Publicis USA and Conill USA.
Currently, he es leading the creative muscle at Circus Los Angeles. combining art and technology to create content for different media platforms putting brands closer to consumers. His diverse roster of clients feature Spotify, Netflix, Shure, Dc Shoes, General Mills, PlayStation, T-mobile, Toyota, Nestle, NBA, Honda, Coors Light and P&G to name a few.
During the course of his career, Federico has won over 70 awards including a Cannes Silver Lion in film category, a Grand Prix for Outdoor at FIAP, 2 Grand Prix at The Cup, LIA, El Ojo de Iberoamérica, El Sol de San Sebastian, WAVE, Addy’s and two times Grand Prix winner at Radio mercury Awards.
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★ Jury
Jury
GABY ARRIAGA
Founder & CEO
Leonardo 1452
Mexico
Gaby is an MBA accredited marketeer, she has over 10 years experience in Advertising Agencies, such as Leo Burnett Mexico, Bassat Ogilvy Barcelona and Publicis México as an Account Manager and Head of the Planning Department.
She has worked with a wide range of companies in Mexico, such as; Nestlé, Sanofi Aventis, Renault, The Home Depot, Beam Global Spirits & Wine, Sigma Alimentos and Häagen-Dazs. She also spent 18 months working in Spain for Iberia and Grupo Áreas.
During her planning years she specialized in the innovation and development of qualitative and quantitative tools for new media (strategies and campaigns).
In 2009 she founded Leonardo1452, a trendhunting boutique based in Mexico City. Leonardo1452’s reports have been a key tool for innovation in companies such as Mondeléz, Nestlé France, Santillana Publishing Group, Advance Food, P&G, among others. Leonardo1452 also trains companies in Mexico and Peru so they can create the future of their brands and become a true innovator in their industry.