RICARDO BARRELAS  

Founder & Marketing Manager

Digital Terroirs

 Portugal

Born in Portugal, graduated in Cultural and Communications Sciences, Ricardo worked as a journalist in radio stations and newspapers. He then began his creative career working for several years in agencies like Lusocom and Alderson being involved in projects across multiple industries like health, FMCG, Telecom, IT and manufacturing.

In 2013, he found the Portuguese agency DBB and two years later he created Digital Terroirs: a marketing and communications agency that works exclusively with the wine and spirits industry. Currently, Digital Terroirs is the leading agency in Portugal working with wine brands and one of the most respected worldwide by also developing projects in Spain and China.

 His entrepreneur spirit led Ricardo to win the Luso Foundation/Heineken Group “Annual Entrepreneurship Award” in 2015. He loves to develop projects blending creativity and technology as well as always seeking new approaches for engaging brands and consumers.