BETTER WORLD
Mariusz Pitura
★ President
Born in 1976 in Poland. Graduated from Journalism, Law, Screenwriting and Realisation of Documentary Movies. Alumni of Cannes Lions & Berlin School of Creative Leadership Programme. Winner of over 50 advertising awards in Poland and abroad (Epica, Clio, AD&D, Golden Drums, Cannes Lions, White Square, Golden Hammer, etc.). Jury President and jury member of many advertising festivals (Golden Drum, Eurobest, AdStars – Republic of Korea, White Square, KTR, Kreatura). Former member of JWT Europe Creative Council. Screenwriter of 3 awarded comic books and 2 documentary movies. Screenwriter and director of animated movie «Over my dead body“ (Polish Filmmakers Association Bursary for original screenplay & movie direction). Father of two boys.
He strongly believes that advertising is much more than just a job. It’s a constant mission of finding the most interesting, innovative, meaningful trends in culture and technology and incorporating them into mass market communication. For Mariusz Pitura good advertising should be about giving entertainment and from time to time asking questions, which may encourage people to stop and think.
Mariusz Pitura is now Creative Group Head in Scholz&Friends Warsaw. Before S&F he used to work for the polish agency Walk. While he was Creative Director there, his agency was twice chosen the best independent agency and once the most innovative independent agency in Poland.
Olivia Walsh
Founding Partner & Creative Director
Apple Tree
UNITED KINGDOM
Olivia Walsh knew early on that she wanted to see the world. At the age of 16, thanks to a scholarship to pursue her studies in Argentina, she encountered Spanish as a language for the first time. Upon returning to her native San Francisco, another scholarship gave her the chance to study at the University of Seattle, where she studied International Studies with a focus on Marketing.
After a variety of professional experiences in the USA and a brief spell in production, she moved to Barcelona where she helped start the first English-speaking radio program produced in Barcelona.
In 1998, she joined the team of Cluster Consulting to lead their employer branding team. From there, she went on to Marketing to become the EULA manager of Branding. In 2000, Cluster was successfully sold to the American firm Diamond Technology Partners. Olivia was responsible for promoting the new brand DiamondCluster, becoming the Branding Director for Europe and Latin America at just 24 years of age.
Shortly afterwards, Olivia co-founded apple tree communications together with Carme Miró and Kirsty Brown, whom she had encountered at Cluster. Today, apple tree boasts over 140 workers in Barcelona, Bogotá, London, Madrid and Mexico city, working for leading brands the world over such as Nike, LEGO, McDonald’s, Mobile World Congress, Radisson Hotel Group and Novartis.
Olivia continues to travel the world maintaining relationships forged throughout the years with large media groups and communications agencies (CNN, Telemundo and Univision, among others) and investigating the latest news and trends tirelessly. She has held a seat on the board of the Club de Creativos de España and the San Francisco-Barcelona Sister City Committee, and has participated on the jury on numerous occasions for the prestigious ASPID and FIBRA awards. This year she has been chosen as President for the ASPID awards.
Olivia is a specialist in creative concepts for corporate positioning, digital campaigns, product launches, corporate events, branding and brand development. She imparts masterclasses in “Creativity in Experiential Marketing” in collaboration with Eventoplus for Campus ESADE in Barcelona and has also given another in “Creative Communications” also for ESADE.
Born in San Francisco, USA.
Studied at Settle University and UB (Universitat de Barcelona)
Languages: English, Spanish and Catalan
Miguel Goméz
Creative Director
The Brand CG
Bachelor degree in Advertising and MBA Candidate in Universidad de los Andes, with more than ten years of experience working in the Marketing and Advertising industry, at his fifth year of experience he became creative director of one of the most important local firm in marketing and advertising were I’m currently working Strategy and Creative Manager.
Miguel has worked with clients such as Apple, Hyundai, FILA, SODEXO, P&G, Betplay, the Colombian Government, Transmilenio and Tissot, leading projects and campaigns with great impact in the Colombian and regional market. Awarded in festivals such as FICE, WINA, FEPI and El Dorado.
Paolo Dagrada
CEO/ Creative DirectorCreative and Italian coach with over 25 years of experience is owner of the SDWWG agency.
Specialized in the B2B market, experience in digital & traditional and inbound marketing.
Over the years he has received several awards and recognitions in important festivals .