Mario defines himself as a creative, copywriter and ad nerd.
Bilingual creative with over 10 years of experience working in 2 continents, 4 countries and big regional and global markets.
Peruvian, currently living in London but his life and work have taken him to different places like Argentina, Colombia, Perú, USA, France and thanks to the wonders of the internet he now works on projects in New York, Spain, USA, Germany, Norway and other markets across the Western Europe region.
Although he has been lucky enough to win the industry’s most famous accolades for his work, he takes a lot of pride on the fact that his first email address was [email protected], suggested by the website, which means he was the 9th Mario in the world to ever get Hotmail address. Wow!
Born in Brazil but raised in Colombia, I have always felt emotionally connected to both countries.
I studied advertising and did my internship at Citytv when it had just opened. It was a channel that was revolutionary in the beginning and turned out to be an incredible establishment.
I started there as a creative copy, but over the years I got involved in the strategy in the commercial area where I held a position created specifically for my profile, and which allowed me to apply my knowledge of production and creativity to what matters, the sale. I can proudly say that we started doing what we now call Content Generation at a time when it still did not have a name.
This experience, which lasted 15 years, included me becoming involved in areas that, while different from creativity, must go hand in hand to meet business objectives. As a result, I learned to sell, to manage clients, and commercial teams, and in general, to propose strategies from a complete perspective that guarantees the effectiveness of the fulfillment of communication objectives and the effectiveness of the approach.
Three years ago I found the job I always wanted, the Associate Director of Fox Lab Colombia and Ecuador, where I have led a team that covers the creative and production needs of the Fox Network advertisers for these two countries. Our work has earned us a Silver Promax in the category On-Air Brand Sponsor Integrated Campaign with the campaign City of Zombies for Samsung in 2017. We were also on the Short List in the same group with the campaign Road Trip Super Stories for the same client in 2018.
CEO & founder ok EXE- Integrated Digital Marketing Agency in the market for more than 10 years, gained more than 13 national and international digital marketing prizes.
International speaker and marketing specialist. Directed digital strategies for enterprises like Florerías Unidas, Totto Perú, Farmacia Universal, Opción, Ferrand, Cyber Days Perú, and others. Expertise in Marketing from ESAN post-graduated school in Perú and marketing digital and social media expertise from Palermos’s College in Argentina.
Cisneros Media / Mobius Lab
Advertising professional, communications specialist and educator with over twenty years of experience in creativity and academic research in communication. Holder of a licentiate degree from Pontificia Universidad Catolica del Peru and a master’s degree from Pontificia Universidad Javeriana in Colombia. Former Regional Creative Director for consumer brands for the Andean Region, the Caribbean, and Central America.
Member of advertising and content agencies in Lima, Bogota, Caracas, Quito, San Juan, and Miami. He has also served as a judge at international advertising festivals in Peru, Colombia, and Argentina, and have been a conference speaker at universities in Colombia and Peru.