Deny Zatariano lives in São Paulo where he is creative director of REF +, one of the 5 largest independent agencies in Brazil and elected the most effective independent agency in 2018 according to the FICE Ibero-American festival, with a multicultural team serving clients throughout Latin America. He has works recognized in festivals and international publications, among them the English magazine Contagious that indicated the campaign #FRETEABUSIVONÃO (#nonabusivefreight) among the 25 best campaigns of the world in 2018.
CEO & founder ok EXE- Integrated Digital Marketing Agency in the market for more than 10 years, gained more than 13 national and international digital marketing prizes. Member of IAB Perú and ANDA Perú.
International speaker and marketing specialist. Directed digital strategies for enterprises like Florerías Unidas, Totto Perú, Farmacia Universal, Opción, Ferrand, Cyber Days Perú, and others. Expertise in Marketing from ESAN post-graduated school in Perú and marketing digital and social media expertise from Palermos’s College in Argentina.
With over 20 years of experience in the field, he believes in the cultural value of advertising. He sustains that creative ideas are not restrained by a particular format so long as they are strategically effective for the brand and tell a singular story that is relevant to consumers.
Fernández originally began his university studies at the Faculty of Philosophy and Literature and then decided to transfer to Advertising, specializing in the field of Creative Advertising. He began as a copywriter at Ogilvy Argentina and later moved on to BTL/Agulla & Baccetti which became Lowe Argentina. He then joined DRAFTFCB where he was named Creative Director of Integrated Communications. In 2013 he became General Creative Director at Rapp Argentina and then at Wiper Agency. Finally, in 2015, he joined Humo Rojo, based in Buenos Aires, where he happily leads the agency’s Creative Department.
He has developed campaigns and integral strategies for such clients as Sedal, Burger King, Microsoft, LAN Airlines, Diario Clarín, Nissan, Personal, Terrabusi, Molinos, Kraft, Telefónica, Puma, Philips, NBC, Clorox, Nidera Semillas. He has been successfully recognized at both national and international advertising festivals.
He was also a member of the staff at the Escuela Superior de Creativos where he taught Creative Advertising.
Founder / Member
Executive with Digital DNA, leading business transformation projects, focused on conversion and detection of new opportunities for companies like New Balance, Toyota, Kraft Foods and others.
20 years of experience in Marketing and media with extensive experience in brand development in leading Multinationals of Mass Consumption, Market Research and Communication Agencies. Analytical style, strategic management and very results oriented. Solid experience in reconversion and profitability of portfolios.
Media Digital Planning, Digital Marketing, Management, Performance Management, brand strategy, portfolio design, communication strategy & category management.