Founding Partner and Chief Creative Officer of independent agency Peanuts&Monkeys, based in Madrid. Degree in Information Sciences and Advertising at Complutense University of Madrid. Member of IADAS «The International Academy of Digital Arts and Sciences».
He starts in conventional advertising, until he falls in love with the digital media by founding his own first digital agency in 1998. Years later and being Creative General Director of Netthink Isobar of the Aegis Media group, he achieved international recognition, placing the agency among the 15 best of the GUNN Report ranking, making the 3rd most awarded digital campaign in the world in 2008 for Adidas. In 2013 and after passing through Arena media/Havas Group as Director of Digital Innovation, he decided to start with the independent agency Peanuts & Monkeys, of which he is currently Chief Creative Officer Director and founding partner.
After several years of successful cases, the agency has appeared during the last three in the Top 10 ranking of «100 Best Industry Players» produced by the magazine El Publicista, one of the top marketing and advertising magazines in Spain. In addition, Peanuts & Monkeys was elected Agency of the Year in the independent international festival WINA 2017, being the most awarded agency, with 13 awards and 3 Grand Prix, being fourth in the ranking of 2018 of this world festival, which already achieved in the year 2016 in the contest. In 2017 Peanuts&Monkeys was the 2nd best agency of the year in the FICE Iberoamerican Festival and was chosen as the independent Creative Agency of the year FICE in 2018 in Spain.
He has worked for many clients such as: Mitsubishi Motors, Disney, Acciona, Movistar, Santander Bank, Adidas, Mini, BMW, Fnac, Renfe, Kia, among others.
Chilean creative with more than 12 years’ experience, and since 2018 has been at Los Quiltros as Executive Creative Director. He worked as copywriter at Leche2, Y&R Santiago, Y&R New York, and as Creative Director at VMLY&R Santiago.
Throughout the years, has received more than 120 awards and recongnitions in important festivals included Cannes Lions, Sol de San Sebastián, Ojo de Iberoamérica, FIAP, Wave, 9 Grand Prix in ACHAP (chilean local festival), 23 EFFIE and 2 Gran EFFIE. Also was part of the Y&R Global Creative Board in 2018 and jury member in ACHAP two times.
National creative Director
He firmly believes that emotions hold the key to creative understanding, as that’s what makes the world go round. In fact, his creative inspirations are a result of insights gained through his pursuit of human emotions.
For nearly 2 decades, he has been challenging creative limits across many countries with agencies like JWT, Y&R, Cheil and Hakuhodo. He believes that a great idea is the one that has the potential to change or improve human lives across any geographical border.
He has been fortunate to receive recognition, awards and nominations at several international Festivals. He sees himself as a storyteller, an avid traveler, a badminton enthusiast, a biker and a doting father. And now, a judge!