INTERACTIVE
President
FERNANDO DE LUSARRETA 
Chief Operation Officer
Massive – Latam
Argentina
With over 15 years of experience in Market Research, Innovation and Competitive Intelligence for IT, Telecommunications, massive goods, Entertainment and Social Media industries across Latin America,
Working hard to help build the digital journey with clients and collegues: Business Procceses + Digital + Mobile + IA + Machine Learning. Enjoys working with multicountry teams in challenging environments. Strong consulting sales, analytical, project management and communications skills.
He worked for global brands like Latam, Miller, Adidas, Smirnoff, RCA, Universal music, Levis, among others. Hability to manage business developement, commercial, marketing and finance and big data.
Specialties: Focus on new media, integrated communications, interactive marketing, e-marketing, direct marketing, CRM, mobile marketing, marketing communications.
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★ President
VP
Luis Gaitán
Head of Creative Google
President Círculo Creativo
México
Born in Mexico, he grew up and studied his entire advertising career in France. There he began his career as a creative working for several years in agencies such as Lowe Lintas, J. Walter Thompson, Publicis and LittleBig.
After 20 years in Europe, he moved back to Mexico to found the first DoubleYou headquarters in the Americas, taking on the challenge of turning it into an advertising reference in the country, from his position as General Creative Director.
With two Grand Prix in two years, he placed DoubleYou in the top ten of the most creative agencies in Mexico at the Círculo Creativo Festival 2013, conquered the first Effie in the history of Mabe and placed the agency as number 1 in the ranking of the best digital marketing agencies at the IAB Conecta 2014 awards.
Winner at Cannes, One Show, New York Festivals, El Sol, El Ojo de Iberoamérica, Eurobest, EFFIE, IAB, Quorum, Círculo de Oro and Wave festivals among others, with 7 Grand Prix achieved in different disciplines.
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★ VP
CountryJury
Javier Manzanera
Creative VP DoubleYou
México
Bilingual Creative Director and Writer with experience in several digital and traditional advertising disciplines.
I have worked for global accounts such as Samsung, Coca-Cola, PayPal, Microsoft, Sony (Playstation), American Express, Mars, Nokia, Expedia, HSBC, Ferrero, Kellogg’s, Colgate-Palmolive, Domino’s Pizza,Bimbo and LG Electronics, to name some.
I believe that an idea is as good as its potential in making people’s lives a bit easier. That’s why I like working in projects that mix technology and creativity in order to redefine the way people and brands coexist. I’m currently working at DoubleYou, an integrated agency with digital DNA, multidisciplinary vocation, creative profile and strategic vision. Previously, I’ve worked for global and local advertising agencies such as socialyse (Havas Group’s digital startup), Young & Rubicam, Wunderman, Flock and Publicis, broadening my field of expertise in ATL, BTL, digital and transmedia advertising.
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★ Jury
Jury
YOUNGRI KIM
Executive Creative Director
Saltcake Inc.
South Corea
Youngri Kim is an executive creative director at SALTCAKE and an adjunct professor at a local university.
She provides global brand, user experience, design management strategy, strong conceptual thinking, and creative visual for clients.
Her career began in Canada, where she studied graphic design, advertising, and branding which has led her to the creative life she lives today.
Youngri has had the fortune of working with prestigious global brands such as: Samsung, LG, Hyundai Motor, KIA Motors, SK, Korean Air, Korean Telecom, Audi, Lotte, etc. where in most cases she worked on global communication and global marketing strategies for clients. Her work has been honored by many awards, including W3, FWA, Davey awards, web awards (Korean design award) and & Award(Korean design awards).
Her focus is to fine the fundamental value of experiences through the creative and ux.
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★ Jury
Jury
DIEGO VILLANUEVA
General Manager
Gennial
Argentina
Diego started working on publicity 20 years ago. First he started at ATL (Above the Line) and then he moved to BTL (Below the line). He has been working in the digital world for the last 10 years. His past experiences have allowed him to adapt to the 360 degrees world of today and face every challenge (that comes his way).
Drawing from all the experience he got while working in Evolution, iCrossing and Nextperience, he decided to give shape to his own digital agency called Gennial, in December 2017. He’s working together with No Line Communication Group.
On the other hand, 2 years ago he founded together with 3 partners, Hashlive, an interactive platform for live events.
He loves team work and to draw the best out of each member of the group. On his free time he enjoys listening to music, reading, going to the cinema and watching TV series. He especially loves having fun with Ivan an Blas, the best and most important prize in his