Luis Miguel Messianu
Luis Miguel Messianu has played a respectable and influential role in the most important developments in the U.S. Hispanic market during an advertising career that spans three decades. Born to Romanian parents and raised in Mexico City, he has worked in both the Latin American and U.S. Hispanic markets. His professional trajectory is defined by a conscious effort to help pioneer the melding of marketing niches into a nuanced and evolving total market. His award-winning work for multinationals such as McDonald’s, State Farm Insurance, Clorox, MillerCoors, Sprint, Blue Cross Blue Shield, General Motors, Coca-Cola, Nestlé, Goodyear, Quaker, and L’Oreal, among others, is a testament to that effort
In 2001, DDB partnered with the agency, recognizing the spirit, passion, and creativity of the team built by Luis Miguel, as well as his vision and leadership in creating a non-conformist culture, which constantly reinvents itself. Luis Miguel sits on DDB’s Global and DDB Latina’s Creative Councils and their Executive committee, and today Alma is one of the largest Multicultural agencies in the country, with a team of over 150 people hailing from 31 different nationalities, and still growing. The agency has appeared on Ad Age’s “A-List” six times since 2010, including three as Multicultural Agency of the Year.
In 2015, ADCOLOR named Luis Miguel Legend Honoree in celebration of his achievements in diversity through his career, and in 2016 he was selected as juror for the Radio Category at the Cannes Lions Advertising festival.
He has always been passionate about mentoring and educating a new generation of Multicultural advertising professionals, and has been a member of the Miami Ad School Board and faculty since the school’s inception. Luis Miguel was also one of the founders of the US Hispanic Creative Circle more than a decade ago, was elected its first President. He is the Chairman of the Advisory Board at the newest Miami Ad School in Punta Cana in the Dominican Republic. He recently completed with honors his Executive MBA at the Berlin School of Creative Leadership.
From their headquarters in Barcelona, one of Europe’s fashion hubs, Mamma Team has experienced an evolution to new formats in the fashion world, going beyond TV spots into the more creative side of fashion and motion films, working with recognized photographers such as Sorrenti, Demarchelier or McLellan, for brands like Zara, Alexander McQueen or Jimmy Choo.
With a background in production for more than 20 years, Albert Soler is one of the founders and Executive Producer of Mamma Team Productions.
Mamma Team, founded in 2005 and focused mainly on commercials (both stills and TV), content, digital media & events, is a leading production house and service company, with offices in Barcelona, Madrid and Lisbon, a roster of in-house directors and providing service worldwide.
Albert is also active in Spain’s production community, serving as the President of the APCP (Spanish Advertising Association) and producing several pro bono documentaries and commercials for NGOs.
With over 20 years of experience in the field, he believes in the cultural value of advertising. He sustains that creative ideas are not restrained by a particular format so long as they are strategically effective for the brand and tell a singular story that is relevant to consumers.
Fernández originally began his university studies at the Faculty of Philosophy and Literature and then decided to transfer to Advertising, specializing in the field of Creative Advertising. He began as a copywriter at Ogilvy Argentina and later moved on to BTL/Agulla & Baccetti which became Lowe Argentina. He then joined DRAFTFCB where he was named Creative Director of Integrated Communications. In 2013 he became General Creative Director at Rapp Argentina and then at Wiper Agency. Finally, in 2015, he joined Humo Rojo, based in Buenos Aires, where he happily leads the agency’s Creative Department.
He has developed campaigns and integral strategies for such clients as Sedal, Burger King, Microsoft, LAN Airlines, Diario Clarín, Nissan, Personal, Terrabusi, Molinos, Kraft, Telefónica, Puma, Philips, NBC, Clorox, Nidera Semillas. He has been successfully recognized at both national and international advertising festivals.
He was also a member of the staff at the Escuela Superior de Creativos where he taught Creative Advertising.
Since 1997, Alain Caviggia has worked in Belgian advertising agencies for more than 18 years as a creative and art director in agencies such as Saatchi & Saatchi, Ogilvy, Gray, Emakina, etc.,
Alain Caviggia first made a career start in events before to be passionate about advertising creation and digital in particular. It is also with effective viral campaigns that he became known to creative directors and advertisers.
In 2006, he launched his own digital agency in Brussels for which he will develop original campaigns merging creativity and technology for clients such as Fedex, Eurostar, Opel and many others. His advertising campaign concepts were awarded more a dozen times.
The last prize is a Wina Award in 2018 for the Europost campaign for which he designed and produced an animated film to watch, among other things, thanks to augmented reality and a mobile that animated the press announcement of the client. .
Today, he is a freelance consultant in Luxembourg.