MEDIA
Alejandro Di Trolio
★ President
Advertising, Creative Director expert in Digital Creativity, Social Media Marketing and Innovation in new media. Executive Creative Director at Good Rebels with more than 15 years working in advertising creativity in LATAM and Europe, in agencies such as Leo Burnett, Corpa, MIG Advertising and BBDO.
Throughout his career he has developed campaigns and strategies both digital and integrated into brands such as IKEA, Domino´s Pizza, Toyota, Santander Bank, Volkswagen, Oscar Mayer, Spotify, Movistar, L’Oreal, Audi, Red Bull, among others.
Degree in Audiovisual Communication and Master in Marketing and Digital Advertising. Director of the Digital Creative Manager Master in the IED. His creative work has been recognized at international . He currently leads a global creative team with presence in Madrid, Barcelona, UK, and Mexico focusing on the development of projects based on innovation in the digital field.
Alicia Lorenzo
Alicia Lorenzo has extensive experience in the advertising industry specializing in the area of negotiation, currently holding the position of Director of Negotiations at Ignis Media Agency. She is also a Deputy Director on the Board of Directors, and a member of the CAAM’s (Argentine Chamber of Media Agencies) 2nd Media Commission.
She is in charge of media negotiation and buying, guaranteeing strategic and efficient costs, as well as added value, through a strong, consistent liaison with the main market anchors.
Vladilen Sitnikov
CCO
Possible Moscow
RUSSIA
Leading specialist on the communications market in Russia. Started
working with GRAPE in 2002 while managing his own design studio and
became an agency partner in 2004.
In 2012 Vlad founded the Hungry Boys creative agency (part of Possible, WPP). The agency specializes in developing and implementing modern communication strategies in the fourth Industrial Revolution era, as well as introducing new international design standards and processes to the Russian market. In 2018 Vlad founded a new era of the space entertainment industry with the orbital display project.
Projects with Vlad as the creative director or idea creator have received hundreds of awards and been acclaimed by global media. International awards include RedDot, Cannes Lions, Awards, The FWA, One Show, Webby Awards. He was a part of the jury at such festivals as ADC Europe, Kiev International Advertising Festival. WINA, Red Apple, Effie Russia, AD STARS, White Square, Red Jolbors and ADC Russia. Vlad has active viewpoint on Russian advertising market and as speaker participated at more then 100 conferences around the country.
In January 2018 Vlad was named an Academician of The Academia of Russian Advertising by Russian Association of Communication Agencies.
Federico Ahunchain
Creative Director
Don´t stop me now
Es socio fundador y director general creativo de don’t stop me now, agencia dedicada a la creación y construcción de branding.
Es el responsable de la comunicación y las ideas detrás de Bantrab, Pollo Campero, Café Barista, Adrenaline Rush, Mountain Dew, AMP 365, néctares Petit, Salutaris, entre otras.
Desde hace un año dirige Don’t Stop Me Now entertainment, casa generadora de nobranded content desde donde creó la serie de YouTube: Arturo y los Frumojis.
Es uruguayo y trabajó para redes como Euro RSCG, LOWE, DDB y BBDO en Uruguay, Argentina y Centroamérica. Ganador de 3 grandes effies y más de tres decenas de effies oro, plata y bronce, logrando ubicar a su agencia independiente en el número 83 del mundo en el Effie Index.
