A graduate in Advertising and post-graduate in digital design, he began his career as art director in 2007 in Rio de Janeiro, Brazil. In these 13 years of experience he worked in the European, Middle Eastern and South American markets and he has achieved recognition in the main advertising festivals, Including Cannes Lions, D&AD, Clio, LIA Awards, Oneshow and ADC Global.
He has also served as a jury member in many festivals including NY Festivals, Lisbon Awards, Cannes YL Competition, D&AD New Blood, Mobius Awards, Golden Awards Montreux, Ad Stars among others besides to being creative, he is also teacher & coordinator at Miami ad School (LATAM) and father of a crazy baby called Erik.