Riku Vassinen has 20 years experience in leading agencies across three continents (Africa, Asia, Europe). Before returning back to native Finland to lead hasan & partners, Riku was three years at Ogilvy Africa, based in Nairobi and seven years in Singapore in R/GA & JWT. His clients have included Google, Nike, Netflix, Unilever, Coca-Cola. Diageo, Nokia, Philips, HSBC, Uber and J&J. Agencies and teams he has led and been part of, have won in all the major awards including Cannes, D&AD, LIA, Clio, Webbys, Spikes etc. As a strategist Riku has won 7 Effies (including 2 grand prix) and also has been in Effie jury. Riku has written three books and the latest “Greenwashing Guide” is about brand purpose & greenwashing.