Ricardo Uribe is the Innovation Creative Director at Tapsa Y&R Madrid, the most awarded spanish agency at the Cannes Lions 2016. Ricardo gave his first steps in advertising at DDB Colombia as Copywriter, where he worked for major clients and won his first awards including his first Lion. His path continued at Y&R Colombia where he was awarded at several award festivals such as Cannes Lions, D&AD, One Show, Clio, London Festival, Webby Awards, New York Festival, FIAP, El Ojo de Iberoamérica y El Sol. After 3 years as Criative Director at Y&R, Ricardo left Colombia to work at DDB Puerto Rico as Associate Criative Director to work brands like Coca-Cola, Clorox, Walmart y Unilever. In 2015 joined Tapsa Y&R and since his arrival, Ricardo and his team gained 5 from the 10 Lions awarded to the agency at the Cannes Lions 2016.
Professional and executive with ADN Digital, leading business transformation projects, focused on conversion and detection of new opportunities for companies like New Balance in 14 countries, Farmacity, Pintureris REX, and Toyota among others.
Experienced as a teacher and generating digital awareness in new professionals through BROTHER Argentina and Miami Adschool among others.
Experience in: Digital Marketing, Interactive Path, Social Media, Mobile Marketing, Marketing Software Development, Search Engine Marketing, Online Marketing, Website Development.
Selma holds a degree in journalism with a major in advertising. She has worked on Rede Globo TV for 16 years, reaching the commercial directorate position. In the year of 1.999 she studied in Bournemouth and then went to London. In 2.000 she returned to Brazil and co-founded with a partner Flagra Comunicação, an independent agency of full service. Selma is a veteran with a history of development in advertising and relevant strategies with creative solutions that bring measurable business results.
Publicist with more than 20 years of experience in 7 countries in Latin America. He has worked in agencies such as McCann Argentina, Paraguay, DDB Paraguay, El Salvador and Colombia; Publicis Colombia and Venezuela, JWT and Y&R in Ecuador, BBDO, Circus in Peru, and currently in Causa, the independent Agency with more than 70 years of continuity in the market.
During his career he has handled all the categories of clients, receiving aknowledgments in Cannes Lions, London International Awards, Gran Effie, New York Festival, Clio, FIAP, El Ojo de Iberoamerica, Festival del Caribe, APAP, NOVA, ANDA, and of course WINA.