GLOBAL CAMPAIGNS
Tatiana Farfan
VP CreativeBorn in Colombia, Tatiana has worked in her country and also in Ecuador and Panama where she moved 5 years ago. Currently she is CREATIVE VP AT GEOMETRY GLOBAL providing creative leadership across local and international brands, working closely with creative and strategic heads across all markets.
Before that she was Regional Creative VP at McCann Panama, responsible for leading the regional team for Central America, working with clients such as Nestlé and MasterCard. Previously, in Colombia she was Creative Director in DDB working for Telefonica. From 2001 to 2007 Ogilvy & Mather also in Colombia was her home sweet home, and before that she was living in Ecuador and working in JWT for a year and a half.
Consistency is one of her favorite words. She has won several awards in lots of creative festivals such as Cannes, Nova awards, Ojo de iberoamerica, FIAP, Antigua, Festival Caribe and Media Latam Fest.
In her own words, working in advertising is something she was born to. Coming from an advertising family (her father was Creative Director, her sister, and her brother work in advertising too) respect and love for creativity are everything in her profession.
Gonzalo Palavecino
Associate Creative Director
Ogilvy Chicago
USA
Gonzalo is an associate creative director originally from Chile with more than 10 years of advertising experience. In 2013, Gonzalo left Chile for Dubai in search of education and new experiences. Before joining Ogilvy & Mather Chicago in 2014, he worked for BBDO Dubai, BBDO Chile and Y&R Santiago. Gonzalo’s experience in different markets was fundamental in his decision to settle in Chicago — one of the most cosmopolitan and best food cities in the United States.
Gonzalo’s clients have included Pepsi, Corona, Wrigley, Aspirin, Snickers, Blackberry and Glade, and his work has been awarded in some of the world’s most important festivals, including Cannes Lions, Lia, Clios, ACD and AD&D.
Alejandra Ortega
Chief Account Officer
McCann
Bolivia
Alejandra Ortega began her career in Arkansas, USA in 2008 as an intern at the local newspaper where she covered news that impacted the Latin community within the region. It was there where she found that she had a great interest in those actions that came from companies that looked to build brand and fell in love with the strategy behind the actions and campaigns with meaning. It was there where she decided to explore more in depth the strategic and business aspect of campaigns and brands. During the next years she had a shift in career helping build global and local brand strategies as well as execute them.
In 2011 a new challenge begun in La Paz, Bolivia (her home town) where she put in practice what she had learned years prior. She begun with ATL and later on, as is natural in marketing, migrated to the digital environment with PMOVIL, a VAS company.
Later on, she focused merging both worlds in order to optimize strategy for her clients.
By 2017 she has managed accounts such as Nestle, Banco Union S.A, Samsung Bolivia, Coca – Cola, BNB, amongst others.
Creative Director