★ President

Chief Account Officer

McCann

Bolivia

Alejandra Ortega began her career in Arkansas, USA in 2008 as an intern at the local newspaper where she covered news that impacted the Latin community within the region. It was there where she found that she had a great interest in those actions that came from companies that looked to build brand and fell in love with the strategy behind the actions and campaigns with meaning. It was there where she decided to explore more in depth the strategic and business aspect of campaigns and brands. During the next years she had a shift in career helping build global and local brand strategies as well as execute them.

In 2011 a new challenge begun in La Paz, Bolivia (her home town) where she put in practice what she had learned years prior. She begun with ATL and later on, as is natural in marketing, migrated to the digital environment with PMOVIL, a VAS company.

Later on, she focused merging both worlds in order to optimize strategy for her clients.

By 2017 she has managed accounts such as Nestle, Banco Union S.A, Samsung Bolivia, Coca – Cola, BNB, amongst others.