SPORTS
Alejandra Ortega
★ President
Chief Account Officer
McCann
Bolivia
Alejandra Ortega began her career in Arkansas, USA in 2008 as an intern at the local newspaper where she covered news that impacted the Latin community within the region. It was there where she found that she had a great interest in those actions that came from companies that looked to build brand and fell in love with the strategy behind the actions and campaigns with meaning. It was there where she decided to explore more in depth the strategic and business aspect of campaigns and brands. During the next years she had a shift in career helping build global and local brand strategies as well as execute them.
In 2011 a new challenge begun in La Paz, Bolivia (her home town) where she put in practice what she had learned years prior. She begun with ATL and later on, as is natural in marketing, migrated to the digital environment with PMOVIL, a VAS company.
Later on, she focused merging both worlds in order to optimize strategy for her clients.
By 2017 she has managed accounts such as Nestle, Banco Union S.A, Samsung Bolivia, Coca – Cola, BNB, amongst others.
Camila Farías
Strategic Director
RC Farías
Colombia
Camila Farías, founder and current CEO of RC Farías Marketing & Advertising. With a professional degree in graphic design at LaSalle College, she began her career as a designer and advertiser for a chain of restaurants in Bogota, Colombia.
Curiosity and passion for marketing led her to seek different clients and brands with whom to work as a designer or independent consultant. Her constant career growth in advertising allowed her to be the founder of her first company ASLO Creativa, a project that lasted only three years because of its evolution and her career as a marketing specialist.
In 2007 she created the company RC Farías, a fast growing, full-service marketing agency. Her leadership in RC Farías has allowed her to develop what she likes to do best, support companies in their marketing areas, with the only objective of generating brand results. Her vision and hard work always drive her team to explore new markets to grow as an agency and generate business models that strengthen RC Farías.
Chief Operating Officer