JURY VICEPRESIDENTS WINA 2021
Istvan Bracsok
★Vice President
István Bracsok
White Rabbit Budapest
Chief Creative Officer / Founding Partner
He started his career at Ammirati Puris Lintas as an Art Director.
Later he worked at Saatchi & Saatchi, DDB and he was Executive Creative Director at JWT.
After this, he set up the independent ad agency White Rabbit Budapest with his partners where he has been working for more than ten years.
His creative work won him numerous domestic and international awards like D&AD, Cannes Lions, One Show, Clio, LIA, ADC, Immortal Awards, New York Festivals, Webby Awards, Epica, Communication Arts, AdStars, Mobius Awards, Kinsale Sharks, One Screen, Cresta Awards, Brand Film Festival London, Cristal Festival, AdAge, Golden Award of Montreux, Lisbon International Advertising Festival, Creativepool, Golden Hammer, Golden Drum, PIAF, KIAF, White Square, AdBlackSea, Chip Shop and several Effies – including a Grand Prix.
He was a member of the jury at Clio, LIA, One Show/Young Ones, Cannes Young Lions, AdStars, New York Festivals, Webby Awards, Caples Awards, Mobius Awards, Cresta, Lovie Awards, Creativepool, Golden Award of Montreux, Lisbon International Advertising Festival, Lisbon Health, White Square, KIAF, Creativity International, Newstars and Jury President of Cannes Young Lions Georgia.
He is member of D&AD, The One Club, Art Directors Club, Creative Circle and The International Academy of Digital Arts and Sciences.
He is an examiner at VISART Academy Of Arts.
Other achievements:
Nominee for ‘Influencer of the Year’ on Creativepool
#1 Creative Director, #1 Art Director and #1 Typographer in country ranking for Lürzer’s Archive
#1 Advertising Agency in country ranking for Lürzer’s Archive
The first ever Lürzer’s Archive cover featuring a work from Hungary / White Rabbit Budapest
The most remembered TV commercial in the UK (AdWatch/TNS Iternational):
Cillit Bang – The dirt is gone! / JWT Budapest
The most effective nationwide campaign in 2011 (Effie Grand Prix): Heineken Hungaria / White Rabbit Budapest
When he is not making ads, he likes to listen to his collection of vinyl records, take care of his exotic houseplants or count clouds. He happily opens a bottle of good wine to accompany any of these activities.
Aaron Koh
★Vice President
Rodrigo is a Spanish-born creative nomad. He has been in advertising for more than 10 years, lived in 5 different countries and worked for 12 different markets across three continents. His work has been awarded at relevant creative festivals like Cannes Lions, Clio, FIAP, El Sol, CDC and many more. Three years ago, he moved to the US where he currently works at The Community as an Associate Creative Director on Corona, Porsche, OREO o PETA.
OSCAR CASTAÑEDA
★Vice President
Oscar H. Castañeda
VP Creative
Castillo de If
Currently serving as VP Creative at Castillo de If. He has more than 20 years of experience in advertising in Central America and South America markets. Today, his company Castillo de If, is recognized as the most awarded international advertising local agency since 2016 until 2020.
Oscar H. has more than 80 international and local creative recognitions, including some of the most prestigious Festivals in Latin America like Fiap, Eagle Awards, Caracol de Plata, Ojo de Iberoamérica, Festival Caribe, Festival de Antigua, WINA and Fepi (Festival de la Publicidad Independiente).
Throughout his long career, he managed the communication of a wide of variety of brands like LG, Pepsico, Luminova Pharma Group, Toyota, Bayer, Banco G&T Continental, Cementos Progreso, Puma Energy, Frito Lay, L’Oréal, Nissan, Johnson & Johnson and Cadbury Adams.
FELIPE PIMENTEL
★Vice President
Felipe Pimentel is a Content Creative Director at Lew’Lara, TBWA’s Brazilian office. With over 15 years of experience that has been recognized at national and international advertising festivals such as Cannes, El Ojo, Wave and others. Pimentel started his career as an art director back in his hometown, Brasília. In 2016 he moved to São Paulo, started working at Lew’Lara/TBWA and have since then done consistent creative work for brands like Nissan, Gatorade, Airbnb, Wella, Kolenston, Netflix and the biggest brazilian bank, Banco do Brasil. Work that got Pimentel his first promotion as Head of Art and Digital in 2018 and gave him his currently job as Content Creative Director in wich he can mix art direction with his digital background.
ODIN SAILLÉ
★ Vice President
PABLO MALDONADO
★ Vice President
lucinda dobinson
★ Vice President
Lucie started her career as a copywriter at a boutique advertising agency, where she was named Head of Copy within two years. During this time she worked on TTL copy and creative strategy for many household names including Unilever, Godiva, Octopus Energy, JLL, RBS, Turner Broadcasting and Action for Children.
After five years, she was restless for a new challenge and joined Countercept, an up-and-coming security start-up, where she ran a hugely successful rebrand and built out the in-house creative team.
When Countercept was acquired in 2018, Lucie oversaw all the global communications and was quickly named Global Head of Creative Strategy for both businesses. During this time, she became increasingly aware of many emerging challenges, specific to SaaS start-ups, that the existing agency model simply doesn’t answer, inspiring Lucie to break away and found her own agency, Creative Covenant, in October 2019.
Hagall Muniz
★ Vice President
Hagall Muniz
Creative Director
MullenLowe MENA
Hagall is a Creative Director, a multi-disciplinary senior creative born in Rio de Janeiro, he now lives in Dubai.
After stints as a senior art director at FCB Buenos Aires for two years, NBS/Dentsu Brazil, MullenLowe, and GREY Brazil, he worked as an Associate Creative Director at Wunderman+Thompson Dubai, since last year he is in charge of the creative direction of MullenLowe MENA, based in Dubai.
His projects have reached all the regions of Latin America and the MENA market. He has been honored for his work by major industry festivals like One Show, Cannes Lions, New York Festivals, Platinum Pencil, Clio, FastCo., Lynx, Effies, El Ojo, and Print Magazine, among others.
During his whole career, he has worked with brands like Nike, HSBC, Coca-Cola, Mobily, Clorox, Hellmann’s, FAB, Mondelēz, Jeep, Nivea, 3M, Miller Beer, Oi Mobile, Petrobras, Supercell to mention a few.
JUAN DELLA TORRE
★ Vice President
JUAN DELLA TORRE
CEO & FOUNDER
La Machi – Comunicación para Buenas Causas
Nació en Buenos Aires en 1981. Abogado (UCA, Buenos Aires), MBA en Marketing (San Andrés, Buenos Aires), PMD (IESE Business School) Postgrados en Negocios Internacionales (Pompeu Fabra), Creatividad Publicitaria (Complot) y Comunicación Religiosa en la era Digital (Blanquerna), vive en Barcelona, con su mujer Bea y sus hijos Juana y Santiago.
12 años de experiencia en marketing móvil y creatividad publicitaria. Trabajó en McCann Erickson y TIMwe para MasterCard, DirecTV, La Nación, Banco Santander y Cablevisión.
En 2012 fundó La Machi Comunicación para Buenas Causas, una boutique creativa internacional para la comunicación de buenas causas con oficinas en Buenos Aires y Barcelona. Desde allí trabaja para distintas ONGs, empresas e instituciones de Latinoamérica y Europa.
Es profesor del Diploma de Especialización en Comunicación y Religión en la Era Digital de la Universidad Blanquerna (Barcelona).
La Machi Comunicación para Buenas Causas, nombrada Mejor Agencia Social de España, según el Top FICE 2020. Anteriormente fue premiada nacional e internacionalmente por diversas campañas, destacándose el galardón a mejor PyME Internacional de Marketing de 2015 y 2016 por la Asociación Argentina de Marketing y WINA (Worldwide Independent Advertising Awards) a mejor campaña global (2017) por El Video del Papa. También ha sido reconocida en las ediciones de 2017 y 2018 del Festival Internacional de Publicidad Social con 10 premios Publifestival. En el año 2020 fue galardonada por el Religion Communicators Council, con 5 premios a trabajos realizados sobre los migrantes y refugiados, la lucha contra la trata de personas y la protección de los océanos y con 2 estatuillas de bronce y plata en el WINA Festival, en las categorías “Better World” y Outdoor”.
oscar lopez
★ Vice President
Óscar López Moreno, CEO & Founder at Acuam HealthCare
Oscar is a consultant and entrepreneur 100% focused on HealthCare (Patient Engagement Strategies and Innovation Solutions in Pharma Marketing). With a profile of more than 20 years of experience in the digital environment focused on: innovative vision, Rich Data, creative thinking, business development and StartUps mentoring. He is enthusiastic, athletic, positive, happily married and the father of 3 children.
Name
★ Vice President
Johan has more than 20 years of experience in communication and began his journey at a young age in the commercial film industry. After further training in business strategy and communication strategy, Johan started working at advertising agencies for international and national clients with communication strategy.
Twelve years ago, he was recruited to a larger web agency to make the agency more strategically strong in its delivery to customers. It was the first time that web production and pure brand strategy sat in the same room from day one.
In 2011, he started Sunny at Sea – a design agency with a focus on the user experience regardless of channel. From the start, Sunny at Sea has maintained all strategy, design and development in-house to ensure quality and understanding at all stages of the process. In this way, Johan created much smaller working groups together with his customers in order to cope with their target groups’ ever-increasing tendency to change.
Johan focuses today on building and changing brands into today’s increasingly emotional and digital world. As a brand strategist with expertise in the user experience and brand transfers, he and his colleagues continue to run Sunny at Sea based on the user experience regardless of channel, analogue or digital.
felipe ortiz
★ Vice President
Felipe Ortiz Bahamondes
General Creative Director
Cheil Chile
Publicist from the University of Santiago of Chile with a degree in creative management and sixteen years of experience. Currently, he is working as General Creative Director in Cheil Worldwide.
He has been Creative Director at BBDO, HAVAS, Kinderlab y he has also been Art Director at: Porta, TBWA / Frederick and Grey Chile. He has worked with brands like Samsung, Biersdorf, Eucerin, Paris, Directv, The Chilean Government, Pepsi, Copec Rally Chile, Colmena, Oxfor, BMW, CCU, Mayor University, Adidas, Watt’s, Ambrosoli, Arcor, Banco Itaú, La Cuarta, amongst other.
His work has been recognized in the Ojo de Iberoamérica, WINA, FIAP, EFFIE, Cannes, Lüzers Archive, ACHAP, IAB, harvesting more than forty national and international prizes. Making Cheil Chile the most awarded agency in the 2020 Wina Festival and the third local agency in the 2020 Ojo de Iberoamérica.
With the brand Paris, he has accomplished two recognitions from the Association of National Advertisers, ANDA, for Most Sustainable campaigns of the country. A Great Prize with the Clothing for Clothing campaign in 2013 and a Prize for Best RSE Corporative campaign with the program of Sky-blue Conscience in 2015.
He has also been a Creativity teacher at UNIACC.
And as a start up parallel to his job, he is a Founder Associate and General Director at Lastarria, an exclusive line of handmade footwear crafted in Chile.
www.lastarriastore.com
Matjaz Butara
★ Vice President
After almost 10 years of working in leading advertising agencies (Grey, iProm, Pristop), where he worked with the largest global and local clients, Matjaž switched to the client side at the beginning of 2018 as Marketing Director at Adriatic Slovenica insurance company. In the summer of 2019, he accepted a big challenge as Marketing Director at the largest consumer electronics retailer in Slovenia, Big Bang. In June 2020 he additionally took over human resources and overall customer experience as Potential management Director.
Matjaž believes in hard work and in own creation of opportunities. He was an important member of the teams that were awarded at international and domestic marketing and business festivals (Cannes Lions, Effie, Golden Drum, Balcannes, European Excellence Award and many others). Matjaž regularly lectures at various professional events and in educational institutions, he was also a member of many international juries.
DAVE GILBERT
★ Vice President
Dave Gilbert
President & Founder
Stray Media Group
Ever leading, with an eye to the future and a guiding vision for the present, Dave Gilbert is the Founder and President of the award-winning marketing company, Stray Media Group, located in North Dakota, USA. Boasting a 35-year track record of creation and execution of new, innovative marketing and product strategies, he is known for pushing barriers to elevate brand awareness to its full potential. A strong advocate of futuristic and engaging design, creative marketing strategies, and effective business management tactics, Dave is an energetic leader that has consulted with many local, regional and national organizations.