As head of marketing, worked at Coca-Cola Brazil, Honda Brazil and World Trade Center/ Sheraton Complex In Ad agencies, worked at DPZ & T (one of the largest in Brazil), Loducca DDB and was co-owner of Impact Group In institutions, he was head of ABA (Brazilian Advertisers Association) committee, director of AMCHAM (American Chamber), president of MPI (Meeting Professionals International) and managing director of FENAPRO (Brazilian Advertising Agencies Federation) Specialist in Design Thinking and Creativity processes Member of the Advisory Board at the CMO Council – LATAM Columnist of the PROPMARK newspaper (Beyond the Line column) Guest jury at several awards, having been president of the jury of the Columnists Promotion Award for the last 3 years and the Estadão Cannes Challenge Award as well. He was a speaker at the Cannes Lions Festival in two editions (2008 and 2010) and has presented the Cannes Lions Road Show in Brazil for 5 years.