Juries 2024 / President 2024
Pablo Cárdenas
Pablo Cárdenas is a multidisciplinary creative based in Mexico City. His Creative Direction skills have led him to make a vast range of pieces, from drawings and paintings to huge advertising campaigns, all with special dedication to craft.
After his master's degree in Advertising Creativity in Madrid, Pablo was Creative Director in some of the main agencies in Mexico such as BBDO, Leo Burnett, TV Azteca and Terán\TBWA. His strength lies in designing specific campaigns for his clients with a solid strategic foundation to obtain the best possible results.
Today, as the Executive Creative Director for BBVA @TERAN TBWA, Pablo leads a comprehensive team
of approximately 60 highly skilled creatives, propelling the financial sector forward and solidifying BBVA's position as the preeminent and most respected bank in the country.