Sara Teves Badr has 14 years of integrated and brand-building experience, with work spanning across different markets: Middle East, Eastern Europe, Africa, Latin America, Australia, Asia. She currently leads and is part of the core team for Grey Singapore’s biggest clients: GSK and P&G. Prior to Singapore, she spent five years working in the Philippines on accounts ranging from luxury to mass brands. She worked in Ace Saatchi & Saatchi for three years and in Ogilvy Action/Bates 141, working on activation-led campaigns, for two. In her career, she has garnered numerous international and local accolades such as Cannes Lions, Spikes, Adfest, and Gong Show. Sara strongly believes in the power of creativity to change the world for the better – by starting a conversation, leading a movement, standing up for the oppressed and the minority, and inspiring action.