Designer, publicist, creative, plastic artist and entrepreneur. Graduated in Graphic Design from Ibero Puebla. Founder and CEO of Conektica Creative Agency. Specialist in brand creation and positioning strategies. She has participated as a brand consultant in Grupo Asesor Empresarial for entrepreneurs and for the Innovarte business group. She also participated as a member of the board of directors of ADD Sum of creative companies, as treasurer. Affiliate member of IAB México and AVE Alianza for the strategic value of brands, of which she is currently a member of the board of directors (22/23). She has participated as a jury at Effie Awards 2021 and 2022, and as a jury at Gerety Awards 2022. Winner of branding awards for a! design, Honorable mention Winna Awards, and Diseña México and Latam Pack.