Marcello Droopy is a true believer in talent, craft, digital, strategy, data and, mostly, in people. His professional experiences were acquired in 25 years as a creative professional and are aimed at developing brands in digital transformation, disruptive businesses models and accelerating integrated work. The executive has worked for agencies such as Talent Marcel (Publicis Groupe), LewLaraTBWA, W / Brasil and Y&R. Throughout his career, He contributed to the growth of business clients such as MAPFRE Insurance, Loctite, Oreo, Claro (América Móvil), Ford, Unilever, Santander, Kaiser and Itubaína (Heineken Brands), Ipiranga Fuel, Ovomaltine, Renault, Walmart, SEMP TCL, Go Outside Magazine and OSESP – São Paulo Symphony Orchestra. Droopy actively participates in innovation festivals like SXSW and CES. And his work has already been recognized in the most important national and international festivals, such as Cannes Lions, One Show, Clio, Brazilian Creative Club, Archive, Wave and Cannes Young Lions.