If one trait distinguishes Aldo, it’s his passion for great ideas that are relevant and memorable. Having worked in advertising for more than two decades, Aldo brings a depth of experience in connecting people with brands. Yet he still gets excited about every new assignment as if it were his first. He believes the best work comes from a constant dedication to solving clients’ challenges. And on any given day, Aldo can be heard focusing and inspiring his team to excel on every project. Raised by a strong, independent single mother, Aldo learned the value of outstanding leadership at an early age. Today, whether in his role as a father, board chairman, founding member of Círculo Creativo, or CEO at BeautifulBeast, he blazes trails wherever he goes. In fact, Aldo was the first Mexican inductee into the American Advertising Federation’s Hall of Achievement® and the first Mexican to win a Cannes Lion and the Grand Award at the New York Festivals. A native of Cuernavaca, Mexico, Aldo speaks Spanish, English, and some Portuguese. But his true fluency lies in translating complex marketing challenges into effective, award-winning omnicultural work. Aldo still drives as if he were in Mexico City, both professionally and in his car.