Alex is A 360º Creative working in both digital and traditional projects. (Do these labels still make sense?)
Started in late 90’ (the dawn of internet), as a digital designer. Those where the days of experimentation and innovation that left a mark in his DNA forever.
In 2009 he moves from Lisbon to Paris, contributing to ignite a fresh breath of creativity at Fullsix (one of the biggest independent digital agencies in France) and to win new clients and awards.
From 2010 to 2018, in Portugal, he led his agency to win the title “web agency of the year” four times, three in a row. He paved the way to define the positioning of the agency as digital specialists, both in advertising and in digital product design.
In 2018, back to Fullsix France, he directs the creative integration of the historic French digital agency into the Havas worldwide group. On the same year, wins the French Grand prix Stratégie du Digital.
In 2019, becomes Independent Creative Director and Strategist, working in both French and Portuguese markets. He collaborates with startups from F&B, retail, and insurance sector.
He Joined the ImpactBBDO family in 2020 and already contributed with some golds for the “Mena Agency of the year 2022” title in the Lynx awards.