Anne Gunzenhäuser leads the international Edelman Creative Team in Berlin. She is designing, executing and supervising creative concepts and digital solutions. The brands she works with span the fields of lifestyle, technology, entertainment, and pharma and healthcare. Her clients include PayPal, Dove, Shell, C&A, Alete, AstraZeneca, AbbVie, GROHE, Wrigley and more. Her main field of Expertise sums up under the umbrella "Connected Experience", a unique solution that combines Data with Empathy, Culture, Creativity and Code, enabling powerful cross-channel storytelling and disruptive solutions. As part of the Edelman Diversity, Equity and Inclusion Team, Anne is currently tackling the topic of the progressive portrayal of people in advertising. Before joining the Edelman team, Anne was Art Directress at the ad agency BBDO Berlin, working primarily for Mercedes Benz and smart. For several years before that, she was a Managing Partner at a design studio crafting book covers and theatre posters. She has an M.A. in Business Communication and a B.A. in Communications Design.