Anurupa is an ad-lander by heart, turned marketing specialist by day. Having spent 15 years sat on both sides of the agency-client table across different markets, her diverse skillset and competencies are only second to her inherent curiousity. From devising dynamic marketing and communication strategies for brands, to overseeing celebrated campaigns from concept to execution, she has a deep love for investigating what moves people. A firm fan-girl of the process as much as the end goal, she is an end-to-end MarCom professional who is passionate about building brands from the ground up; right from mining insights and positioning to crafting creative solutions and go-to-market plans. Over the years, she has worked for blue-chip brands like Coca-Cola, Diageo, Safaricom, Barclays, ABSA, Beiersdorf, Dentsu and WPP, to name a few. Outside of work, Anurupa is a hodophile, an aesthete, a cinephile, a melophile and an epicurean. Which is just another way of saying that she’s a bona fide experience junkie.