Arindam Chatterjee is a communications expert with over 11 years of experience in creative and brand marketing profiles with several prestigious organizations (National Payments Corporation of India, Reliance Entertainment and ICICI Lombard, amongst others) across multiple industries.
He is a copywriter, brand marketer and creative strategist who was part of the launch and marketing of UPI and other Fintech products in India that helped change how we pay today. His work on creative strategy and campaign direction with one of the biggest political parties in India helped change two state governments a few years ago. Also, he was part of an event project as a creative lead that brought electricity for the first time to the island venue.
From the agency side, he has worked with clients like PhonePe, Vivo, Dolby, Tata, Parle Products, Unilever, IIT Bombay, and many others. He has also marketed over 50 theatrical release films, which included the Oscar-winning movie The Green Book.
Presently he leads copywriting and customer engagement strategy for a reputed BFSI company's employer branding and customer communications with Tidal7 Brand & Digital ad agency as an Associate Creative Director in copy.
When not writing for advertising, Arindam is a filmmaker at heart and has already made a short film, The Unfinished Diary, that speaks about communal harmony from a child's perspective. The film is yet to be released on an OTT but earned a few festival selections and a 3-star rating on UK Film Review. He also stays involved in playing chess (holds a global rating of about 1500 points on chess.com), reading fiction, and writing stories for films and web shows. He was runner-up in a nationwide story slam in 2020 for his inspiring story No More For Hire, due for production this year.