20 years of experience in Publicity and Marketing. Creative Director of two of the most important agencies in Ecuador, belonging to the most prominent multinational networks worldwide, Norlop JWT (5 years) – Lowe Delta (6 years). Founding Partner of BBA and Creative Manager of the same. 2011 - 2021 Winner of 48 international and 40 national awards, making BBA one of the best independent agencies of 2019 at festivals such as Cóndor de Oro, Cannes Lions, Agency of the Year for the 2019 LUX Awards, Agency of the Year at the Eye on Latin America (Ojo de Iberoamérica) 2020, Agency of the Year at the 2021 WINA AWARDS, among other awards at Caribe, Fiap, FICE, Premios USFQ and EFFIE.  Additionally, in 2020, the BBA Agency ranked No. 1 in effectiveness.