Juries 2022 / Jury Member
Daniela Varela
Daniela is a people-first creative who helps build meaningful brands through storytelling.
Born in Uruguay, creatively groomed in Asia and academically raised in Scandinavia, she currently thrives in New York City as a Freelance Creative Director.
Either working independently or while leading a team, Dani makes sure to add value to the brands, companies and people she works with. Understanding cultural practices ingrained in different communities has transformed her into an ethnology enthusiast who seeks for authentic insights and engaging ways to express them - also known as a truly international creative director. Her work can be described as: strategically driven, culturally relevant and carefully crafted.
She currently handles the Hispanic Communications platform for AstraZeneca in the US as part of the Creative Department of McCann Health New York and leads the copy craft for Janssen’s withMe program. Previously, she worked for Orchid Creation New York, Orchid Creation Barcelona, Ogilvy Singapore, Phibious Vietnam and McCann Montevideo. She has been a jury member of The New York Festivals, London International Awards, The Annual, Indigo Awards and other prestigious festivals.