Co-founder and Managing Director, BELLWETHER AGENCY, (Australia). David is the co-founder and Managing Director of Bellwether Agency, Melbourne, Australia.  Combining business consultants with real industry experience with award winning creative teams, Bellwether operates at the intersection of strategy, creativity and culture.   Although the agency is not yet 3 years old, this approach has seen Bellwether grow quickly and be credited with being one of Australia’s fasting growing and most creative agencies. Prior to launching Bellwether, David was CMO for several leading retailers over 15 years in Australia and the UK.  His experience includes business transformational roles covering marketing, merchandise and development, launch and management of several retail brands with national roll out.  David has a degree in Economics, an MBA from RMIT and studied Strategic Retail Management at Babson College in Massachusetts, USA.