Creative and copywriter graduated from the Universidad San Francisco de Quito and currently pursuing a Master's degree in eSports Management from the Universidad Internacional de Valencia. During his career he has worked with brands such as DIRECTV, UNICEF, Tramontina and Claro developing creative and effective campaigns that have allowed him to obtain recognition in different national and international advertising festivals such as Clio Awards, New York Festivals, AD Stars Festival, El Ojo de Iberoamérica, WINA Awards, Luum Awards, The Care Awards, Cannes Young Lions, Great Ads For Good, Effie Awards and El Cóndor de Oro.