Frances channels creativity to help change lives for the better. Tackling some of New Zealand’s trickiest problems across the country’s biggest behaviour change programmes, her work has become ingrained in Kiwi culture, and been shared across the world. From turning seatbelt wounds into marks of pride with ‘Belted Survivors.’ To uncovering the prevalence of drug-driving harm with ‘The Unsaid.’ Creating tools to fight racism with ‘Give Nothing to Racism’ and ‘Voice of Racism.’ Introducing a new lens on climate action with ‘Gen Less.’ And most recently, helping to create ‘The world’s best COVID-19 response’ – Bloomberg. Over her decade-long career, she has consistently ranked as one of New Zealand’s top Creatives, with her work being recognised for both creativity and effectiveness across shows globally, including D&AD, Cannes Lions, New York Festivals, Spikes Asia, Clio Awards, Effies and The Webby Awards.