I have been working in the ad industry for 10 years, beginning my career at TBWA\Spain. I have worked for international brands such as Disney+, Loewe, Visa, AliExpress, Penguin Random House, TNT… as well as local brands like Ecoembes, Correos or the Regional Government of Madrid. I also love to teach advertising, now at CANELA Espacio Creativo. My work has been recognized both at international and local festivals like El Sol, El Ojo de Iberoamérica, FIAP, WINA (Grand Prix in 2023), Spanish Effie, Inspirational IAB Spain, BCMA Spain or the Spanish Creatives’ Circle. But mostly I am learning every day from a profession I love and live with passion. Always love to discuss campaigns, creativity, insights and brand strategies.