Jason Foo is the founder and CEO of BBD Perfect Storm, a company that advises clients on brand and cultural transformation. He has more than 20 years’ experience building global consumer and business-to-business brands for clients across virtually every industry category. Established in 2013, BBD Perfect Storm has one many awards and accolades, including being featured as one of the World’s Leading Independent Agencies three times (2017, 2019 and 2020).  It is also currently ranked 6th in the Drum’s Top 100 Independent UK Agencies. Last year, its work in brand and cultural transformation led to it being cited as the ‘Best Industry Changemaker’ in the UK. Jason’s brand and business expertise is regularly called upon by the media for comment and advice, as well as giving keynote speeches at international conferences such as Tech Summit and Cannes Lions Festival of Creativity.