Kristof Snels is an independent Executive Creative Director with over two decades of experience creating award-winning work for many local and global brands. He got into this industry by chance but quickly saw the endless possibilities for indulging his creative appetites. And that hasn't changed. On the contrary, the playing field is only getting bigger thanks to digital options, technology and new forms of experiences. Currently, he works as ECD for WT Benelux and has also been active for Publicis Groupe, LDV United, Duval Guillaume, and Grey Brussels. He also was the founder of S&V, an independent creative agency.Kristof won dozens of awards at major international festivals such as Cannes Lions, Clio's, Eurobest, D&AD, including six gold European EFFIE Awards. He was also on several juries, including the Cannes Lions one.