Doctor and Master in Language Sciences, specialist in Multimedia Production and Neuroscience, graduated in Social Communication, with specialization in Advertising and graduated in Letters with qualification in Portuguese. He is a professor and teaches in undergraduate and graduate courses. He also works as a publicist, developing institutional and promotional communication projects, advertising campaigns, content for digital media, strategic planning and sensory marketing actions, guerrilla marketing and live marketing. He has already won the Prêmio Lusófonos de Criatividade, Dotcomm Awards, Davey Awards, Viddy Awards, Hermes Awards, AVA awards, Muse Awards, Wina Awards, Luum Awards, Festival Fepi , Gramado Advertising Festival International Award, the Clap Award, Festival Plus de Publicidade, Prêmio Catarinense de Propaganda and was a finalist in the Acaert Radio and Television Award and in Lisbon Health. He has articles published in national and international conferences and journals. His publications address topics such as: transmedia, consumption, imagination, branding, postmodernity, myths and creativity.