LUIS GONZALEZ – AVIÓN DE PAPEL Lucho is a Publicist, Bachelor in Comunication, postgraduate in Marketing and strategy. With 15 years of experience in the advertising industry both in Chile and Argentina, he is the founder and Creative Director of Avión de Papel and member of the Board of Directors of ACAP (Association of advertising Agencies of Córdoba). Lucho has also been a member of the jury in national and international prestigious advertising festivals: New York Festivals Advertising Awards, The Lisbon International Advertising Festival, El Ojo de Iberoamérica, Premios CLAP, FePI Festival, Premios Jerry Goldenberg, Premios Obrar – Consejo Publicitario Argentino, Lápiz de Oro y Lápiz de Platino. As Creative Director of Avión de Papel, Lucho has lead his independent agency to win awards, such as “Agency of the year” by Infonegocios twice and Top iberoamericano FICE once, and also numerous awards in advertising festivals: New York Festivals Bowery Awards, WINA (World Independent Advertising Awards), FICE (Iberoamerican Festival of Creativity and Strategy), CLAP (Internationals Awards of Design) EIKON (Awards for Excellence in Institutional Communication) FEPI (International Festival of Independent Advertising). He has conceived iconic campaigns that have been exposed multiple times in media, even during COVID-19 in a specific gallery that highlights creativity of the industry during this context, the “Creative Gallery” at Advertising Week JAPAC at New York.