Being in a Creative field has always been his ambition as far as he remembered. With almost 20 years of experience in the Advertising Industry, in several multinational and local agencies, including Ogilvy, Soho Square, LOWE, Young & Rubicam, Colmanideas, and EPIC group. He led a creative team to develop ideas for a wide variety of brands including Unilever, Nestle, Mayora, OTG, Garuda Indonesia, BRI, BSI, and many more. Achieved some recognition in Citra Pariwara Festivals, EFFIE award, and participated in Spike Asia and AdFest, also served as Jury in a couple of local award shows. He is currently working in his first digital tech Agency: Magnus. At the same time, pursuing his passion for culinary and gravel cycling.