Mathieu Lacrouts is the co-founder and CEO of Hurrah.group, the first communications group
dedicated to esports and gaming. Mathieu started his venture into gaming back in 2004 when he
started playing Counter-Strike. He then attended his first tournament game in 2006 and has been an
esports fan ever since. Coming from a traditional advertising background working for brands like
Netflix, Red Bull, Pathé, or Warner, he wondered why no brands were producing creative and
authentic content for gamers like himself - which, in 2015, led to the creation of the first ad agency
dedicated to gaming & esports: Hurrah.
The name was inspired by the intense emotion fans feel when watching a game, and Hurrah was
uniquely positioned to support mainstream brands in their gaming and esports endeavors. Seven
years later, and after successful collaborations with blue chip brands like Coca-Cola, BNP Paribas, or
Renault, Hurrah went from a creative ad agency to becoming the first communications group
dedicated to gaming & esports. It now encompasses three companies:
● Hurrah.agency — An award winning agency delivering creative ad campaigns to esports fans
and gamers. Clients include Nestlé, HP, Domino’s and more.
● Hurrah.media — A full-service media buying agency dedicated to broadcasting tailored ads
to esports fans and gamers. Clients include Riot Games, Sloclap, G2 esports and more.
● Hurrah.studio — A production studio specialized in delivering crafted content for esports
fans and gamers, with an ambition to bring Virtual Production to the sector. Clients include
Ubisoft, Logitech, Epic Games and more.