Juries 2024 / Jury Member
Miguel Moriarty
With 17 years of experience creating advertisements across various formats — TV, radio, branded content, digital campaigns — and having worked in international networks, nothing has matched the sense of freedom and freshness that I've discovered in independent agencies in my region, such as Tango, El Cuartel RK Group, and 22GRADOS. The ability to impact society becomes enormous from an independent standpoint, especially when engaging in more local or regional projects. Although budget can be a limitation, this constraint forces us to discover local talent and build networks with artists beyond the reach of large multinationals and brands.
My career is adorned with recognitions at Cannes, Epica, One Show, Laus, and other festivals, such as Agripina, working for brands like Nike, Land Rover, Plátano de Canarias, Canaryfly, Repsol, Lopesan Hotel Resorts, Liga ACB, DFSK, Ron Arehucas, Cerveza San Miguel, Dunkin´, Unicaja, PEPSICO, Preventiva Seguros, and Mediamarkt. However, what I truly value is staying in this sector, managing to position the Canary Islands on the map of the best campaigns of the year, alongside the rest of the team.