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/ Jury Member

Óscar López-Sainz

They always thought that I would be an art director because I drew very well, but just as Rafa Nadal decided to play with his left arm, being right-handed, I decided to be a copy. For making it difficult and being contrary, which is very common in this profession (lol). It hasn't gone bad for me. Not as well as Rafa, but I have won prizes at the most famous festivals and above all, being happy doing what I like (most important issue). I have worked in important agencies and for fantastic accounts throughout my career such as Hyundai, Kia, Coca Cola, Pepsi, Renault, Telefónica, Vodafone, Orange, Iberia, TNT, MTV, 3M... And always with wonderful people from whom I have learned, both in this industry and in life. From my colleagues at McCann, BBDO, Leo Burnett… I learned a lot. I'm still learning. Now I´m ECD at Innocen Spain, and I try to transfer that learning and passion that I continue to have for this fantastic profession to my team.
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