Juries 2023 / Jury Member
Pedro Rodriguez
A Graphic Design graduate and illustrator at heart, with over 15 years of experience in advertising, I started as a designer at Ogilvy El Salvador, but the constant desire to learn led me to work as an Art Director and Creative for brands such as MD, BMW, Digicel, Claro, Actimalta, Tiendas Max, Juguetón, Pilsener, Diana, and Urbánica.
After 10 years and in need of a change, I started as Creative Director at Happy Punk Panda, a digital agency with 15 years in the market and always setting trends through strategy and innovation. At Happy Punk, I have had the opportunity to work with regional brands such as Roble, ADOC, The North Face, Excel, Multiplaza, Metrocentro, Steve Madden, Sura, McDonald’s, PedidosYa, among others, always seeking to create more comprehensive brand experiences and having fun in the process.
Together with my team, we have won more than 16 advertising awards, including Best Independent Agency in the region and the first Ojo de Iberoamérica in the graphic category in El Salvador.